Colossium Magazine March Issue_2019 | Page 59

CLS: How many tattoos and piercings do you have? LHL: One piercing – no tattoo. Although I wish to have more especially tattoos. I actually scheduled an appointment with a tattoo artiste who’s a friend but I’ve not got the guts to follow through with it. CLS: What do you look out for before working with a brand? LHL: Reputation is key and crucial to me. The reputation of the brand is vital because it af- fects me directly or otherwise. I just don’t work with any brand. CLS: This question is quite subjective. Do you think the presence of influencers is having direct effect on traditional creative and adver- tising space? LHL: Not at all. I think in this new age of digital marketing and advertising you need people who understand the digital space and know how things work online. I’m referring to people who have a voice online – not just any voice, a strong voice. However not everyone is online, not everyone watches TV or listens to radio. So we are neither better than traditional advertis- ing nor vice versa; I think we complement each other in achieving the same goals. We make brands look much cooler online – I think. CLS: How did you grow your followers? Are they organic? LHL: Yes they’re! I have been on Instagram for 6yrs. CLS: How did you do it? LHL: Being myself. It doesn’t happen overnight. It takes time. You don’t wake up one morning and expect your followership will grow from 0 to 10k – no, it doesn’t work like that. You have to work it by being yourself and people will relate to you on that level. CLS: At what point did you start calling your- self an influencer? LHL: I will say 4yrs ago after I got my first hair- cut. CLS: Why did you have a haircut? LHL: It all happened back at my work place. 59 | Colossium . March 2019 Back then I had some sort of bushy hair and I didn’t know what do with it. It was a bit com- petitive back at the office because I was basi- cally in the midst of other ladies who will style their hairs but I wouldn’t know what to do with mine. So after looking around, I settled for a haircut. The truth is I don’t like wigs so yeah and interestingly it worked. CLS: So it’s safe to say the Lharley brand is tied to your hair? LHL: Not just my hair. I think my look in gen- eral. What I wear and all of that. I don’t like to follow trends. I do me. CLS: What do you think about the latest trends of hair dyes? LHL: I will say they’re great. It’s youthful and vibrant. I will not say otherwise because I’ve dyed my hair before.But I think it doesn’t work for everybody. If you want to have a dye, you must consider a number of things which in- cludes your complexion. For instance I went for a blonde dye because it works with my skin tone. I think when it comes to fashion and style people have to consider a lot. CLS: Talk about fashion and style, how do you define or differentiate the two? LHL: Fashion you can buy but style you can’t buy. You can buy the fanciest clothes but if you’re not stylish you can’t put them together. That’s how I can define them. CLS: Ghana music industry, your top 3 most stylish people LHL: King Promise. I love Efya I think she pulls off everything you give her. I like Kwesi Ar- thur’s style, it’s different. He doesn’t try to em- press anyone. He wears what he likes and he is able to pull it off. We are in an era where fash- ion has no rules, so you create your own style. CLS: Your favourite style influencers in Ghana apart from yourself LHL: Papa Oppong. That guy is amazing. We were both nominated at the Glitz Style Awards which I never thought I was going to win but I did hahaha. I will choose Hamdiya and Boyy London.