CLS: How many tattoos and piercings do you
have?
LHL: One piercing – no tattoo. Although I wish
to have more especially tattoos. I actually
scheduled an appointment with a tattoo artiste
who’s a friend but I’ve not got the guts to follow
through with it.
CLS: What do you look out for before working
with a brand?
LHL: Reputation is key and crucial to me. The
reputation of the brand is vital because it af-
fects me directly or otherwise. I just don’t work
with any brand.
CLS: This question is quite subjective. Do you
think the presence of influencers is having
direct effect on traditional creative and adver-
tising space?
LHL: Not at all. I think in this new age of digital
marketing and advertising you need people
who understand the digital space and know
how things work online. I’m referring to people
who have a voice online – not just any voice, a
strong voice. However not everyone is online,
not everyone watches TV or listens to radio. So
we are neither better than traditional advertis-
ing nor vice versa; I think we complement each
other in achieving the same goals. We make
brands look much cooler online – I think.
CLS: How did you grow your followers? Are
they organic?
LHL: Yes they’re! I have been on Instagram for
6yrs.
CLS: How did you do it?
LHL: Being myself. It doesn’t happen overnight.
It takes time. You don’t wake up one morning
and expect your followership will grow from 0
to 10k – no, it doesn’t work like that. You have
to work it by being yourself and people will
relate to you on that level.
CLS: At what point did you start calling your-
self an influencer?
LHL: I will say 4yrs ago after I got my first hair-
cut.
CLS: Why did you have a haircut?
LHL: It all happened back at my work place.
59 | Colossium . March 2019
Back then I had some sort of bushy hair and I
didn’t know what do with it. It was a bit com-
petitive back at the office because I was basi-
cally in the midst of other ladies who will style
their hairs but I wouldn’t know what to do with
mine. So after looking around, I settled for a
haircut. The truth is I don’t like wigs so yeah
and interestingly it worked.
CLS: So it’s safe to say the Lharley brand is
tied to your hair?
LHL: Not just my hair. I think my look in gen-
eral. What I wear and all of that. I don’t like to
follow trends. I do me.
CLS: What do you think about the latest trends
of hair dyes?
LHL: I will say they’re great. It’s youthful and
vibrant. I will not say otherwise because I’ve
dyed my hair before.But I think it doesn’t work
for everybody. If you want to have a dye, you
must consider a number of things which in-
cludes your complexion. For instance I went
for a blonde dye because it works with my skin
tone. I think when it comes to fashion and style
people have to consider a lot.
CLS: Talk about fashion and style, how do you
define or differentiate the two?
LHL: Fashion you can buy but style you can’t
buy. You can buy the fanciest clothes but if
you’re not stylish you can’t put them together.
That’s how I can define them.
CLS: Ghana music industry, your top 3 most
stylish people
LHL: King Promise. I love Efya I think she pulls
off everything you give her. I like Kwesi Ar-
thur’s style, it’s different. He doesn’t try to em-
press anyone. He wears what he likes and he is
able to pull it off. We are in an era where fash-
ion has no rules, so you create your own style.
CLS: Your favourite style influencers in Ghana
apart from yourself
LHL: Papa Oppong. That guy is amazing. We
were both nominated at the Glitz Style Awards
which I never thought I was going to win but
I did hahaha. I will choose Hamdiya and Boyy
London.