College Underground Magazine Issue 3 | Page 9

Page 9 ARTIST SPOTLIGHT— SE’VON By Terrance Hazly Se’von is a rising star in the middle of a major mu- sic mecca. He has written for multi-platinum acts like Case, Tony Terry, and Lyfe Jennings. He fol- lowed that up with starring in his own episode of the BET hit reality show “HELLDATE”, and he did not stop there, soon after that landing a major li- censing deal with Turner Broadcasting for the 2012 NBA playoffs for his hit song “Long Road’. Se’von is The 2013 Georgia Music Awards Winner for “Best Male Hip Hop Artist” and the February 2014 Winner of College Underground Radio’s “Discover”. I have the pleasure of talking with Se'von. Tell us how you got started. I'm the son and brother of gospel singers and when I was younger I had a few poems pub- lished, so I literally started as a poet. Early on I thought I was supposed to be a singer. I soon found out that wasn't my calling. However when I rhymed I affected people’s lives for the bet- ter. That’s what I realized. Describe your brand of Hip-hop/Rap to us. My brand of music is a new category of music called "Contemporary Hip Hop" and I make sure every record has a positive message that you can come away with and apply to your life. Tell us about your writing abilities & flow style. I have a knack for writing very fast. I get sent music from other artists a lot and I often email back full songs within 15 minutes. And as far as flow, the melody of the music often directs my flow. What type of obstacles have you encountered getting to where you are? I've encountered every obstacle you can think of; from failed relationships to a parent dying, from every record label wanting to sign me, to very soon thereafter no one even remotely in- terested. But the story IS, when it's what you're SUPPOSED to be doing, you're SUPPOSED to have obstacles. Name your three biggest musical influences and they affect you. My 3 biggest musical influences are probably off the beating path as far as hip hop. They are Journey, Fred Hammond, Lyfe Jennings and Nas (I know you said 3..sorry). How has social media helped you grow? Social media has made it possible to build relationships with family, fans and friends that sup- port your music almost seamlessly. It has also begun to level out the playing field that is still mostly controlled by Major Music companies. Where can new fans go to download or purchase your music? Purchase Se'von music at www.SevonMusic.com Follow on social media and @SevonMusic.