C . F . MARTIN & CO .
“ I ALWAYS ADVISE PEOPLE TO CONSULT WITH THEIR EXPERT DEALER . THEY CAN HELP GUIDE YOU ON THE PATH TO THE PERFECT MARTIN FOR YOU .” on one can be difficult . Scott Sasser sympathizes . “ On the custom side of our business ,” he says , “ we often see clients wrestling with option anxiety — the ‘ fear of missing options .’ And it ’ s not only our clients : in some cases that anxiety is coming from a dealer or distributor !” Ultimately , though , decisions must be made , and unfortunately , that choice can ’ t be “ all the above .” Which is why Sasser advises restraint . “ In many respects ,” he says , “ less is more . I tell people to focus on the important things ; don ’ t try to capture everything in that one guitar .” Sasser offers the perfect analogy . “ Think of it this way ,” he adds . “ Baskin Robbins has 31 flavors . You can ’ t put them all into one bucket and expect to create an irresistible uber flavor that everyone on the planet will love . It would taste awful !”
Indeed ! So , what does Sasser suggest to those contemplating their next new acoustic friend ? “ Consider very strongly what you really want this ... one instrument to do . An acoustic instrument is a very focused , intimate , and personal piece of gear . It ’ s not intended to be a Swiss Army knife . A degree of versatility is always nice , but it ’ s important that the instrument be the best that it possibly can be for what it is intended to do . So , to that end , I always advise people to consult with their Expert Dealer . Your dealer is your advocate , the one with whom you can bounce ideas off and sort out the details . They can help guide you
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| FALL 2023