The opening presentation was by Craig Fowlds , Livance director , who described the vision of the group as being to initially become the second ranked HVAC brand in South Africa by 2025 , measured not only by market share but also by brand perception and information positioning . This was a step on its route to becoming the premier brand . “ A significant focus of our strategy lies in Media Building Technologies ( MBT ), where we aim to achieve a 30 % yearover-year growth rate . This growth will be driven by expansion into new territories and a concerted effort to innovate within existing markets .
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“ Within air conditioning solutions , we are poised for expansion into new geographies , with a particular emphasis on advanced technologies such as VRF and chilled water systems . The cutting-edge features we are rolling out demonstrate our commitment to staying at the forefront of innovation .
“ Reflecting on our strategic targets , it ' s clear that collaboration across different spheres is essential for our success . We engage with consultants to bolster brand acceptance , work with businesses on the B2B front , and rely heavily on our relationships with contractors for support . Together , we
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form a cohesive ecosystem driving our collective progress ,” says Fowlds .
A GLIMPSE INTO CUTTING- EDGE VRF OFFERINGS
The V8 Series Heat Recovery VRF was released at the conference by Neil Moriarty , regional manager at Midea Airconditioning South Africa . Its specifications are :
• MV8-252 ~ 1120WV2GN1
• Discover reliable comfort – the reliable choice for small to large buildings .
• 8-120HP capacity range
• Fully ShiledBox
• New HyperLink connection
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Attendees at the dealer conference held at Emperor ’ s Palace in Johannesburg on 2 May 2024 .
• META 2.0 technology
• Zen Air 2.0 technology
• Doctor m . 2.0 technology
• Module , compressor , fan and sensor quadruple backup operation technology CLA
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