INCORPORATING COLD CHAIN
EVENTS AND EXHIBITIONS
SO MUCH ON OFFER FOR VISITORS , YOU CAN ’ T MISS OUT !
Some key reasons to visit will include :
• Sourcing cutting edge products and technologies .
• Learning opportunities from daily workshops and courses .
• Network with suppliers and service providers .
• Engage with 100 + knowledgeable exhibitors .
• Experience live demos .
• Discover new products and solutions .
FRIGAIR 2025 AIMS TO TOP 2022 ebm-papst South Africa plans to be participating at FRIGAIR 2025 . The company ’ s sales director Steven Friedmann has the following to say on its previous experiences and highlights : “ As ebm-papst , I can honestly say that being part of Frigair and exhibiting at the expos has been a fantastic experience . Any opportunity to engage with industry role players and partners is welcomed .”
On how participating in FRIGAIR benefitted their business in the past , Friedmann says : “ ebm-papst is at the forefront of technology when it comes to air technology products . Therefore , we find Frigair a perfect opportunity to introduce new such energy-efficient related products to our market .”
Companies typically have certain expectations for Frigair 2025 . We asked Friedmann if he had specific goals or outcomes the company hoped to achieve . “ Yes , most definitely . Strategically , ebmpapst is on a major growth drive within the AC & V market , including retrofit . We will use this platform to reach not only our current customers but also invite representatives from various other sectors to view our product range . ebm-papst , among other new products relating to the agriculture and
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1 -4 : A selection of images from Frigair 2022 .
renewable sectors , will be launching their range of unmatched RadiPac 3C fans .”
Given the Covid-19 hiatus , HVAC & R companies appreciate the opportunity for face-to-face interaction with industry stakeholders at Frigair 2025 . Friedmann says : “ One word … priceless . The power of networking should never be underestimated . It is important nowadays – more so than ever before – to be constantly aware of one ’ s market . There is no substitute for ‘ hearing from the horse ’ s mouth ’ in business .”
“ Unfortunately , within South Africa most regulations relating to energy efficiency are far behind where we believe they should be . One also needs to consider the effectiveness of ‘ policing ’ any such
regulations , and we at ebm-papst believe vast amounts of improvements are required to achieve sustainability .”
FRIGAIR is continuously looking to improve the event and improve exhibitors ’ market impact . Friedmann comments on what he ’ d like to see change for the better : “ Yes , exhibiting is costly for any company in today ’ s times . I would welcome any initiative to improve the overall attendance , not just relating to our direct market , but also endusers of all HVAC equipment .”
He lists some specific areas where he believes the expo could enhance its impact :
• Marketing
• Awareness of the event
• Promote improved participation in conferences CLA
SPEAK TO THE TEAM
Sales manager : sales @ interactmedia . co . za Editorial : eamonn @ interactmedia . co . za Marketing : marketing @ specialised . com Websites : www . frigairexpo . co . za | www . sairac . co . za
The FRIGAIR exhibition is owned by the South African Institute for Refrigeration and Airconditioning ( SAIRAC ) and managed through organisers Interact Media Defined and Specialised Exhibitions – a division of the Montgomery Group .
Despite variations in climate and building design , metrics such as kilowatt-hours per day proved to be effective indicators of energy performance in diverse settings , from temperate climates to tropical regions .
COLD LINK AFRICA • June 2024 www . coldlinkafrica . co . za 11