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Embraco has announced a new brand positioning
Embraco , a brand of refrigeration technology for the residential and commercial markets and part of Nidec Global Appliance , has recently announced a new brand positioning .
Embraco ’ s new positioning is based on its 52-year-old experience and aims to transform the refrigeration market . The brand ’ s strategy is to integrate and synchronise products , which combines efficiency and data intelligence , besides exploring the brand ’ s full potential to be recognised as a complete solution provider .
Nidec Global Appliance ’ s president , Guilherme Almeida , says : “ This new positioning comes to reinforce our usual capability to anticipate the customer ’ s needs through smart products , as well as our pioneer in variable speed technology and natural refrigerants . But more than that : it reflects our commitment and solid plans for the future , including launches that incorporate components ’ synchronisation , added to a wide range of compressors and condensing units for household and commercial refrigeration . This strategy will
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sustain our goal of doubling the net sales in five years . Another bet is incorporating connectivity to its portfolio . “ We are raising the bar and cracking the code in our segment , by translating all our expertise to reach higher performance results in the applications , giving control and easier implementation for our customer ’ s challenges .”
There is also a robust plan connected to the refrigeration market demands , he says , in a scenario of climate change and stricter environmental regulations . “ We are strategically engaged in pushing the limits of energy-saving , always adding miniaturisation and noise reduction as our drives in research and development . Beyond maintaining a sustainable approach , we want to continue offering a high-level service and the best payback time ,” he adds .
Embraco brand has eight R & D centres and more than 500 engineers , whose work is linked to a global structure . “ We have been responsible for shaping market trends for the last five decades by bringing solutions beyond the compressor , and
Embraco
Embraco has announced a new brand positioning .
we are thinking ahead to strengthen our responsibility to continue doing so and to keep transforming the industry . Significant launches are coming to achieve these goals ,” concluded Guilherme . CLA
SOURCE
1 . Home - Nidec Global Appliance manufactures and commercializes products for home and commercial applications - Embraco
6 www . coldlinkafrica . co . za COLD LINK AFRICA • January / February 2024