One of the most important things you must do to achieve success online is to build a solid relationship with your subscriber .
Building a relationship is important because it can make the difference between making a sale and losing it to your competitor .
You see , just like in real life , if I had to choose between a friend who provides a service like car repair and a stranger who offered the same price , I choose my friend in less than a heartbeat .
Why ? Because I ’ d rather give HIM my business compared to another stranger .
E-mail marketing can be quite competitive at times . Therefore when two marketers are promoting the same product , having a strong rapport with your subscribers will give you a competitive edge .
Take for example :
Develop The Competitive Edge
During a massive launch online where high ticket items are being sold and tons of marketers everywhere are sending E-mails to their subscribers , most marketers would be offering bonuses to ‘ bribe ’ their customers to buy through their affiliate link .
Sometimes , 3 or more would be pitching the same offer with similar value . So the question you should be asking yourself is if you were in the shoes of your subscriber , why should your subscriber buy from YOU instead of other marketers ?
Once again , if you have built a strong relationship with your subscriber , they will be on your side – especially if you are trying to win an affiliate contest .
Tips On Building Rapport With Your Subscriber
One of the best ways to build relationships with your subscriber is to strengthen the rapport between you and your customer .