Establish Yourself As An Authority
When you take a look at the average Joe on the street , you may think that there is nothing special about them – until they step up on a podium and start talking about a subject with an air of authority surrounding them .
If you want to succeed at Internet marketing , you must be able to instill stronger credibility to your subscribers by establishing yourself as an authority on your niche market .
For example : when you are talking about making money through product launches , you must let your subscribers know about your credibility either before or after they opt-in to your mailing list .
Here are a few tips on establishing your credibility :
• Talk about your experiences online and offline . If you ’ ve run an offline business before , use it to establish your credibility as a business builder . If you ’ ve been in sales and marketing before , use it to establish your credibility as a copywriter .
• Show them screen shots of how much money you ’ ve made online ( or checks you ’ ve earned ). If you don ’ t have any of these , use photos of well-known marketers you ’ ve taken pictures with ( e . g . look , here is my picture taken with Mike Filsaime )
• Let others tell the story . It would be better to let others sing your praises – especially in the form of testimonials .
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