Coffeeshop Author Talk Magazine Volume One | Issue One, July 2013 | Page 12

Establish Yourself As An Authority

When you take a look at the average Joe on the street, you may think that there is nothing special about them – until they step up on a podium and start talking about a subject with an air of authority surrounding them.
If you want to succeed at Internet marketing, you must be able to instill stronger credibility to your subscribers by establishing yourself as an authority on your niche market.
For example: when you are talking about making money through product launches, you must let your subscribers know about your credibility either before or after they opt-in to your mailing list.
Here are a few tips on establishing your credibility:
• Talk about your experiences online and offline. If you’ ve run an offline business before, use it to establish your credibility as a business builder. If you’ ve been in sales and marketing before, use it to establish your credibility as a copywriter.
• Show them screen shots of how much money you’ ve made online( or checks you’ ve earned). If you don’ t have any of these, use photos of well-known marketers you’ ve taken pictures with( e. g. look, here is my picture taken with Mike Filsaime)
• Let others tell the story. It would be better to let others sing your praises – especially in the form of testimonials.
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