Cadbury Dairy Milk Shots
Cadbury launched CDM Shots in 2008. An innovative format of sugar
coated chocolate made to withstand the rural temperature fluctuations.
Positioned as ‘chocolate laddoo’ and priced at Rs. 2 for 2 pieces, the attempt was
to introduce the product to consumers as the perfect value-for-money
accompaniment for their small celebratory occasions.
Cadbury Dairy Milk Silk
Most Cadbury Dairy Milk lovers thought that nothing could taste better, but CDM
Silk came as a welcome surprise! It is creamier, smoother, and tastier. Its dome
shaped cubes pack more chocolate and hence provide a superior eat experience.
Launched in January 2010, with a tantalizing taste that tempts the taste buds, CDM
Silk delivered an exquisite chocolate eating experience in the Indian market.
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