ABOUT CADBURY DIARY MILK
Cadbury Dairy Milk encapsulates an enormous breath of emotions, from shared
values such as family togetherness, to the personal values of individual enjoyment.
It stands for goodness. A moment of pure magic!
Cadbury Dairy Milk (CDM) entered the Indian market in 1948, and since then for
consumers across India, the word Cadbury has become synonymous with
chocolate. CDM remains at the top of the Indian chocolate market not only because
of its most delicious, best tasting chocolate but also because of its memorable
communication.
The Dairy Milk brand alone accounts for approximately 33% of Cadbury's total
chocolate blocks (molded) and bars sales, making it the number one confectionery
brand in the market. The continued success of the Dairy Milk brand is testament to
the quality of its brand management.
The Dairy Milk sub-brands available in India are:
Cadbury Dairy Milk shots
Cadbury Diary Milk silk
Cadbury Dairy Milk Crackle
Cadbury Dairy Milk Roasted Almond
Cadbury Dairy Milk Fruit and Nut
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