mind about stress, you can change
your body’s response to stress.
Put It to Use
The next time you feel yourself
getting stressed, remind yourself
that your body is simply rising
to whatever challenge you’re up
against. Breathing faster? Counter
it by taking long, deep breaths.
Heart pounding? Pump yourself
up with positive self-talk. Muscles
tightening up? Stretch and stand
(or sit) up straight.
—Kristin Kelly
Vasya Kobelev/Shutterstock.com
The physical changes your body
experiences during times of stress
(e.g., a pounding heart) are typically
viewed as signs of anxiety. Instead
of associating those changes with
anxiety, view them as signs of your
body being energized and preparing
you for a challenge. From there, it
is only a matter of channeling the
energy from these changes into
confidence and positivity.
Small Businesses and
Social Media
New research from LinkedIn and
market-research firm TNS confirms
something that many professional
coaches already know: If you’re not
marketing your practice on social
media, you’re missing out.
that 81 percent of SMBs currently
use social media to drive business
growth, while nine percent plan
to use it in the future. However,
marketing and lead generation aren’t
the only reasons that SMB pros log
on to social media. According to the
study, nearly one in two SMBs (49
percent) said they used social media
as a learning tool, turning to their
networks for information, expertise
and answers to their questions.
If you’re a coach whose target
clients include SMB professionals,
social media represents a golden
opportunity for you to establish
yourself as an expert info source for
this audience—and potentially acquire
new clients along the way.
—Abby Tripp Heverin
In a survey of 998 North American
small- and medium-business (SMB)
professionals, researchers found
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