ISSUE 4 November 2012
IN THIS ISSUE...
14
17
ng
aspircihes
Measuring ROI
Case Study: Is the “Trade-Off
Effect” Killing Your Revenue?
Lisa Ann Edwards, ACC
coa
04
Five Steps to Starting a Successful
Business
Steve Mitten, MCC
08
Aspiring Coaches Checklist
experien
coac ced
hes
18
22
09
The Dirty Work: Dropping a
Difficult Client
Why You Need a Personal Brand
11
Income Secrets for Coaches
Neil Scotton, PCC
Global Views: Challenges for the
Aspiring Coach
Susan Chritton, PCC
Brandi Graves
12
Selecting a Specialty and
Maximizing Your Reach
Helen Attridge, MCC
25
Pursuing Coaching Excellence
26
Global Views: Challenges for the
Experience Coach
27
Must-Read Coaching Resources
Janet M. Harvey, MCC
Coaching World |
November 2012
3