Coaching World Issue 4: November 2012 | Page 2

Dear Reader, This edition of Coaching World is a little different—it’s a dual issue. We wanted to feature topics that offered relevant and practical advice for all coaches on business and marketing, Coaching World is a quarterly digital publication of the International Coach Federation. It is distributed via email and accessible at icfcoachingworld. com. Coaching World is written and produced by the ICF Marketing Department. Lindsay Bodkin Communications Coordinator Ann Jarvis Marketing Manager but it’s obvious that aspiring coaches and experienced coaches face some very different challenges. The first half of the publication is aimed at beginning or aspiring coaches and the second half is for experienced coaches. Some of the content could be useful to both parties but we are including icons on the page to help direct you. enced experaiches co aspirin coa g Look for these icons throughout this issue! che s Kristin Kelly Marketing Specialist You have probably noticed some differences in Coaching Stephanie Wright World recently. It’s part of our move to make it a Brand Designer go-to digital magazine with advice, tips and tools for professional coaches. We want this publication to be a resource that offers practical material that informs your coaching practice. That being said, email me and tell me what you are struggling with and what you want to see Advertise with us! Please contact Toby Bishop at [email protected] In the next issue... Leveraging technology for your coaching career. Coming February 2013! Opinions expressed by contributors are their own and not necessarily endorsed by Coaching World or the International Coach Federation (ICF). Content may not be reproduced in whole or in part without prior written permission. International Coach Federation Headquarters 2365 Harrodsburg Road, Suite A325 Lexington, Kentucky 40504 USA Phone: +1.888.423.3131 +1.859.219.3580 [email protected] 2 Coaching World | November 2012 more of! Coaching World is meant to serve you. Sincerely, Lindsay Bodkin [email protected] Communications Coordinator CLICK TO TWEET! A new feature of Coaching World allows you to share a great quote from an article with your friends in one quick click! Click this icon and the highlighted quote will pop up in a new “compose a tweet” box on Twitter. Then just hit publish. No copying and pasting necessary!