Coaching World Issue 20: Industry Trends & Insights | Page 8

Business Sense
Lisa is ICF’s Social Media
Specialist, as well as a freelance
writer and social media
consultant. She holds a master’s
degree in professional writing
with a focus on web content
development from Chatham
University and a bachelor’s
degree in English writing and
communication from the
University of Pittsburgh.

With so many social networks in existence, it can be overwhelming trying
to keep up with all of them or to even know which is the most popular
at the moment—especially when you already have so much going on
as a coach. So, let’s simplify it. You can create a successful social media
strategy for your coaching business by remaining mindful of two key
factors: consistency and branding.

Shutterstock.com/scyther5

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Coaching World

Lisa Cunningham

Simplify Your Social Media
Strategy for Success