Health & wellbeing
The future of hospitality and events: From performance to presence
SEPIDEH EIVAZI, FOUNDER OF DAWN OF THE EARTH AND SOMATIC BREATHWORK SPECIALIST, SAYS THE HOSPITALITY AND EVENTS INDUSTRIES ARE ENTERING A NEW ERA— ONE DEFINED NOT BY SCALE, BUT BY CONSCIOUSNESS
T he most powerful question
leaders can ask today is not how many people we serve, but how deeply we impact them.
For decades, hospitality has celebrated efficiency and excellence – flawless logistics, perfectly plated meals, and packed agendas. Yet beneath the polish, an invisible crisis has brewed: burnout, disconnection, and a workforce operating on empty. The new luxury is not another upgrade; it’ s nervous-system regulation.
Wellness is not a trend. It’ s the infrastructure of the future.
In an age of constant travel and digital fatigue, the most progressive event leaders are re-engineering experiences that restore the body and rewire the mind. When we regulate the nervous system, we expand creativity, empathy, and decision-making – the true ROI of the modern era.
Gen Z, now shaping both the workforce and attendee landscape, is accelerating this shift. They demand authenticity, purpose, and psychological safety. They don’ t want perfection – they want presence. They measure leadership not by titles, but by nervoussystem intelligence: by how a leader makes others feel in their presence.
As I often share in my sessions,“ The leaders of the future won’ t be the loudest in the room – they’ ll be the most regulated. Because calm is
“ Wellness is not a trend. It’ s the infrastructure of the future”
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the new power, and presence is the new productivity.”
This is where the future of events begins: at the intersection of emotional regulation and conscious design. When people feel safe, they expand – and expansion is the birthplace of creativity, collaboration, and culture.
When I founded Dawn of the Earth, my mission was to reimagine what hospitality could mean – not just service, but stewardship. Every product and ritual is anchored in three principles: 1. Purpose-Driven Creation – each blend tells a story that serves.
2. Eco-Conscious Sourcing – ethically harvested, toxin-free, rooted in reciprocity.
3. Giving Back – planting trees and uplifting local communities worldwide. This ethos mirrors where hospitality is headed: experiences that balance operational excellence with planetary care and human wellbeing. Event professionals and hoteliers who partner with local artisans, source consciously, and design for nervous-system restoration are building more than moments – they’ re building resilience.
The next generation of events will be judged not by production value, but by physiological impact. Did attendees leave regulated or restless? Inspired or exhausted? In an economy where attention is currency, the experiences that ground us will define us.
Conscious leadership is replacing command-and-control. The metrics are evolving from transactions to transformation, from profit to purpose, from service to stewardship.
The breath is our bridge back to humanity. When we design from that place – heart-forward, datainformed, and earth-aligned – we don’ t just host events. We cultivate coherence. We inspire belonging. We create the future of hospitality – one conscious breath at a time. n
28 / CONFERENCE & MEETINGS WORLD / ISSUE 140