Start-up can drop a task into the chat, which others can then tick off once completed.
Step 7: See where people are Location, Seth tells me, is one of there. app ' s main USPs. One of the modules of the platform is called " Share ", which allows you to share your location with other team members for a given period of time. This means that you have pins for the venue, hotel, any other key locations, and your team members all on one map.
Step 8: Using Home as a dashboard At any point, tapping Home takes you back to:
• Basic information( dates, ' HQ ', event description)
• Featured items( whatever the team wants to highlight- key docs, contacts etc)
• A dropdown menu with all modules
Getting people to change their processes My main concern is about getting people to change their ways. It ' s no easy feat to get people to adopt a new all-in-one platform, when they ' re so used to using their armoury of apps and tools. How is there. app preparing to uproot the corporate processes of event professionals?
It ' s all about the value proposition, Seth tells me. He agrees that it will be a significant challenge to get busy professionals to take that initial leap and give up their time transitioning from tools they know to a tool they don ' t. " Recognising practices in place to organise event operations, we openly integrate with existing resources and systems, plus our modularity supports adopting the most relevant and timely there. app capabilities with a path to upgrade and expand over time," he says. " The plan is to scale up gradually, to let the strength of the platform speak for itself. We ' ve already had good feedback from the event professionals that have tried it in the US. We think that through word of mouth and localised messaging the news will spread- that here is a platform that ' s just easier to use in so many ways."
What event professionals have said so far So far, use cases are fairly limited. There. app has been tested out by a circle of event professionals from trade show agencies, photographers, videographers, festivals, travel planners, symposium, and wedding planners, Having said that, the initial testimonials are promising.
Keith Johnston, managing partner at i3 events, has this to say:
" As an agency that lives and dies by real-time communication, there. app is one of the few tools that actually makes event operations easier instead of more complicated. It pulls teams out of the chaos of WhatsApp threads, texts, Teams messages, and every other rogue channel, and puts everyone- producers, GCs, I & D crews and organisers- on the same page.
" It ' s not just a place to store run sheets, site maps, and day-of documents. It ' s a command centre. When teams can see the same information, in the same place, at the moment they need it, the entire production runs smoother. That ' s the value of there. app: clarity, speed, and fewer ' Where ' s that file?' messages at 5 a. m."
What ' s next? Seth and his event industry advisor Christopher Kappes have an exciting journey ahead. I ask them what ' s next for there. app. " This," Seth says, alluding to the interview we ' re currently doing. " Getting the word out in whatever way we can. Getting published, speaking at events, marketing. I think we ' ve built a product that can support any type of event. Now it ' s a case of letting everyone know that it exists."
They ' re certainly not sitting idle. Less than a week after our chat, Seth and Chris are jetting off to Florida for the EDPA Access conference- an event centred on " experiential design " in the events industry. No doubt they had their networking hats on to engage with industry players and let them know what they ' ve been busy working on.
I for one am looking forward to seeing where there. app goes. It ' s an interesting time to introduce such a concept-- as event professionals are up to their necks in new apps and digital tools. With the right messaging and a bit of elbow grease to clear that first hurdle of early adoption, I can see the platform going far. n
ISSUE 140 / CONFERENCE & MEETINGS WORLD / 27