Executive Officer’s Report
2016
Wrap Up
Ralph Kober
Executive Officer
Wow. 2016 is all but
over and what a great
year it has been for the
Association!
The year saw some very significant
events amongst other things with
the transition from being an RTO
to launching a number of key
education partner relationships,
Zoe Clegg coming on board as our
new Professional Development
Manager, the election of a new
Federal Executive, an up take in
membership and participation in our
professional development events,
and a new partnership in our digital
communication space with The Drop.
Members would have been well
aware over the past 18 months
that the analysis on whether to
continue with our registered training
organisation status indicated that
it was a burden on the Association
financially, compliance wise and
with a decreasing participation
from members and their staff in
accredited training.
Brokering 5 new education
partnerships with providers that
ensure our members and their staff
can continue to access accredited
supervisory and management
training qualifications, digital
analytics, gaming intelligence,
communication models and direct
marketing strategies has been an
exciting time for the Association
in venturing into niche areas
of management professional
development that no other industry
association in the club space offers!
The Australian Institute of
Management (AIM), Association of
Data Driven Marketing & Advertising,
Bullseye Tactics, PCM and WOW
marketing have been widely accepted
by our members over past year and
we look forward to an increase in the
engagement of their high quality and
formidable programs that will assist
you in your career.
Remember when you registered
for any of our partner’s events via
our website you will benefit from
reduced course fees and have the
ability to do a lot of courses online.
Our Professional Development
Manager Zoe Clegg has hit the
ground running and has overseen
a pick up in the engagement
of the members in Queensland
where we are experiencing solid
growth in membership and training
participation. Zoe has worked with
all of our Zone Education Officers to
meet their local zone needs and has
refashioned the Active Certified Club
Manager (ACCM) award criteria to
make it more attractive to aspiring
managers who want recognition for
their expertise.
The election this year of a new
Federal Executive under the
stewardship of President David
Hiscox has been significant for
many reasons particularly though in
that the CMAA is the first industry
association boasting two female
Federal Executive members on
its board in Vice President Tracey
Lentell and Executive member
Karren Howe. It will be interesting to
see whether the other associations
will follow suit!
The year has rounded off with a
series of very successful summits
and conferences including the
Country Managers Conference in
Orange, the National Managers
Conference at STAR and a number
of Zone driven mini conferences
catering for their local members.
Significantly the new relationship
with The Drop has already seen a
benefit to our reach and coverage
of the club and other hospitality
sectors. CMAA now has touch
points to upwards of 5,000
hospitality managers locally and
internationally via the Club IQ e
letters and the affiliation with the
Drop the innovative and wide read
communication and knowledge bank
of the industry.
“The year has rounded
off with a series of very
successful summits and
conferences”