Clicks Internet Marketing Magazine for Small Business Clicks Magazine 32 | Page 8

SO, WHAT ARE THE NEW
INSTAGRAM BUSINESS PROFILE
FEATURES LIKE?
Basically, the Instagram algorithm for business-
es is mimicking the Facebook for Business idea
of advertising to a local audience and getting the
best bang for your buck. You can reach your tar-
get audience and get exposure for your business
for even a small ad spend.
However, a lot of people would agree that the new
Instagram algorithm for business is even more per-
sonal than the Facebook algorithm that is already
used by businesses worldwide. The difference is
basically in the personal versus the public use.
In short, the new Instagram update filters the
advertised content according to two factors
- engagement and interest. That way, when a
user that you follow engages with the advertised
content (likes it or follows it) - you automatically
see that content higher in your feed.
WHAT DOES THIS MEAN
FOR MARKETERS?
The best way to answer this question is simple.
This new Instagram algorithm for businesses is
like music to the ears of every marketer. More
so, marketers see this content positioning as ex-
tremely helpful when promoting on Instagram.
So… What’s so great about it?
Well, before this update, business profiles were
hard to find on Instagram. The only way followers
could engage with them was to click their web-
site link in their profile. However, the all new Ins-
tagram for Business comes with contact buttons
that directly lead to the business’ email or phone
- as well as its location on map.
Whether you’re a seasoned Instagram pro or have
never used Instagram before – This platform is
here to stay and they’ve just made it even easier
to promote your business.