BLOGGER FEATURE
A THING
OF BEAUTY
W
e’re at it again with the second addition of
Cliché Magazine’s blogger feature with
the spotlight on Kelly Baum of A Thing of
Beauty. Baum founded her blog in 2011 and
it has grown and evolved beautifully over
three years, featuring posts from product reviews to motivational words. The style of each post makes Baum’s readers feel
right at home, as if they’re sitting across from their best girlfriend sharing beauty and fashion tips and dishing about life’s
moments. Her way with words has created not only a bounty
of readers on her blog, but a community itself—one that not
only shares outward beauty, but inner beauty as well. Self-love
is something we’re always rooting for at Cliché, and Baum’s
messages have surely been received positively. The blog has
been recognized by many, with listed partnerships being Her
Campus and Linqia. Baum has also worked with brands like
Global Goddess and Prestige Cosmetics. With a growing audience of 2,000 people who make up eight social networks,
including YouTube, there is definitely more to come from
this empowering blogger. BY VICTORIA OLMO / PHOTOGRAPHED BY KELLY BAUM
Cliché: What are yourbeauty/fashion routines?
Kelly Baum: My beauty and fashion routines are very similar.
I always start with a classic look or piece and then build it up
from there. With my beauty routines, I start with a clean, fresh
base and light eyeliner, and then add a twist with my blush
or lipstick. I do the same with my everyday fashion. I love to
start with a classic piece like a pleated black dress or simple
skirt and then add pop with a pair of fun shoes or accessories.
30
| OCT/NOV 2014
Name the top three products you
couldn’t live without this season.
Berry-toned lip balm pencils, a reliable
lip balm, and hydrating face masks.
I’m a bit obsessed with lip products
at the moment, so I’ve been hoarding berry-toned lip balm pencils like
crazy! I love them because even after
the gloss wears off, you’re left with
a pretty stain on the lips. Since the
weather is getting cooler, I’m hoarding lip balms to keep chapped lips far
away! To give my skin a little extra
glow, I love to use a good hydrating
face mask once a week to rejuvenate.
Any staple items that you think are fall ust-haves?
m
Brown riding boots. I have been wearing a pair I picked up
from Kohl’s last year almost every day this month. I love them
because they’re a great way to keep your legs warm as the
weather gets cooler. They are also so versatile; I’ve worn them
with black tights, dresses, and skinny jeans.
What’s your number one tip to feeling good in what
you’re wearing?
Stick to your style. It’s good to go out of your comfort zone
sometimes, but I prefer to stick to a main classic style that I
know works for me. It’s what I personally feel the best and the
most confident in.
What is your favorite piece from your wardrobe?
I have a black dress (think Breakfast at Tiffany’s style, but much
more casual and in cotton) that I purchased from T.J. Maxx
years ago that has lasted through these years. It’s a simple but
classic cut that I can easily dress up or dress down. I always
feel confident when wearing it, as if I can take on the world!
How do you pick out your outfit for the day? Does it depend on how you are feeling, the weather, etc.?
It always depends on how I’m feeling and if laundry needs to
be done! My fashion absolutely reflects the mood I wake up in
that morning, and what I was pinning in the fashion section of
Pinterest the night before!