Clearview National September 2019 - Issue 214 | Page 4

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FROMTHEEDITOR
Everyday’s a
school day
The feeling of going back
to school at the end of August
has never left me even though it’s
been more years than I care to
remember since I went to class.
If someone had told me when
I was at school that I’d be the
editor of a fenestration magazine
one day, my first response would
be ‘no I won’t’ and the second
would be ‘what’s fenestration?’
» » AND YET HERE WE ARE. THEY SAY IT GETS
harder to learn new things as you get older, but I’ve found
it to be quite the opposite. The enthusiasm to find out new
information grows in me all the time, and the ease at which
we have access to it (although it may not always be the
most authentic) gets better every day.
I’m telling you this because I’m curious to know if
everyone else is the same. What drives you to do more
at work? What interests you about the industry? (What
doesn’t?) What do you wish you knew now, when you first
started? What do you want everyone to know about you
and your business right now?
Every month when I’m putting together the issue, of
course there are some new stories that appeal to me more
than others, and I expect it’s the same for all the readers
too. As September has that ‘new start’ feel I’d like to set
you some homework; what would you like to see more of
in Clearview, and PRO Installer? Is there anything you feel
we’re missing out – that you’d like to talk about yourself, or
hear about from someone else?
If you’ve been in the industry longer than most, is
there some wisdom you’d like to impart on our ‘younger’
readers, likewise if you’re a window and door ‘rookie’ what
would you ask some of fenestration’s key players given the
opportunity?
Looking at the Glazing Summit previews that have been
coming in, there’s plenty going on in the industry and so
much to talk about, let’s not just reserve these ‘healthy
debates’ for once a year.
Please get in touch if you want to contribute an article
to the magazine, or any ideas you have to keep me and
everyone else ‘top of the class’ when it comes to all the
latest news, reviews and industry insight.
See you next time,
Gemma, Editor
4 » SEP 2019 » CL EARVI E W- U K . C O M
DAVE HELPS FENSA
CHANNEL HOMEOWNERS
» » COMPETENT PERSON
Scheme FENSA has produced a
suite of videos aimed at helping
homeowners make the right
choice when it comes to installing
replacement windows and doors.
The series, which will be shown
across multiple channels, supports
a hugely successful ongoing
TV campaign during which the
organisation raised their profile
further by sponsoring ‘Weekends
on Dave’, a channel popular
among ABC1 (higher social and
economic groups) men aged
16-34.
Chris Beedel, FENSA Director
of Membership, says:
“There’s so much more to
installing windows and doors
than most people realise. A
referral from a friend or a
reassuring website isn’t enough.
Homeowners need to ask the
right questions before appointing
an installer to protect themselves
– physically, legally, and
financially.
“There’s only one question
homeowners need to ask:
‘Will I get a FENSA certificate
afterwards?’ as this is all the
proof they will need that the
installation company’s work will
be compliant, energy efficient
and accompanied by an insurance
backed guarantee.”
Although hundreds of
thousands of FENSA certificates
are issued per year, many
potential FENSA customers
may still be unaware of the
importance of compliance with
building regulations, or the fact
that work carried out by FENSA
Approved Installers is covered by
an insurance backed guarantee.
Or that the local council is
automatically notified after work
has taken place – saving them the
time and cost of having to do this
themselves.
FENSA will now look
to capitalise further on its
recognition among homeowners
by raising consumer awareness of
the FENSA certificate, and the
importance of choosing a FENSA
Approved Installer to carry out
work. The creative minds behind
the original campaign - which
featured a pencil drawn animation
of a friendly FENSA Approved
Installer going about his work -
have blended a mix of advice and
information, including ‘How to
Find an Installer You Can Trust’,
‘Why Choose a FENSA Approved
Installer’ and ‘Five Essential
Questions to Ask Your Installer’.
The videos encourage
homeowners to ask questions
like, ‘Will my installation be
energy efficient?’ It is vital that
consumers understand that
energy ratings such as the BFRC
rainbow labels are useful tools for
comparing the energy efficiency
of windows and doors, especially
in the context of improving
carbon emissions and saving
money on energy bills.