Clearview National October 2019 - Issue 215 | Page 56

GLASS&SEALEDUNITS
Continued Success for Customers,
Installers and Fabricators Alike
Over a year since its re-
launch, the Planitherm
Network by Saint-Gobain
Glass continues to impress
customers, installers
and fabricators alike.
» » HAVING RECOMMENDED THE
benefits of Planitherm to customers for a
number of years, the team at Fareham-based
installer Ideal Window Solutions have seen
an improvement in customer knowledge
thanks to the launch of the rejuvenated
Planitherm Network in February 2018. The
revitalised Network has helped ensure their
salespeople and customers have the best
knowledge possible.
The Planitherm Network is designed to
help fabricators and installers to win more
business by upselling to homeowners based
on the comfort benefits of different types of
Planitherm glass such as enhanced security,
reduced overheating, noise reduction, energy
efficiency and furniture fade protection.
The Planitherm range is now available
in three options: Energy Standard for
maximum energy efficiency; Comfort,
which also offers enhanced security, noise
reduction and furniture fade protection; and
Comfort Plus for all these benefits plus solar
control for sunny rooms. It’s all about using
language that the consumer will understand
so that they choose the right option for
them. The three-option range simplifies the
conversations yet highlights the fact that
choosing the right type of glass will have a
huge impact on the performance of your
windows.
Trading since 1997, Ideal Window
Solutions recognises the importance of
marketing material that makes the relevant
information clear and easy to understand for
consumers.
Tracey Hill, sales manager at Ideal
Window Solutions, says: “Consumers should
be able to make a decision easily with advice
that is practical and understandable. While a
lot of installers are keen to push the benefits
56 » OCT 2019 » CL EARVI E W- UK . C O M
of products such as triple glazing, in my
experience the Planitherm range is often a
better option in a lot of cases. And because
the Planitherm comfort range can provide
up to a 63% improvement on thermal
efficiency when compared to older-style
double-glazing, it’s often the most cost-
effective option too.”
“Not only are Planitherm marketing
tools very clear for our salespeople, and
most importantly our customers, to use
but the team at Saint-Gobain have been
fabulously supportive, and even came out
to our showroom to talk us through the
new marketing material. They consistently
provide the kind of ongoing support that is
really helpful to our business and staff.”
When a customer recently visited the Ideal
Window Solutions showroom looking for
a product that would reduce noise, Tracey
was confident that the Planitherm Comfort
option could be the answer to their problem.
Catherine Green’s bedrooms had been
rendered almost unusable due to a nearby
road and, after being quoted over £11k to
install triple glazing in just one window, she
was beginning to despair.
Unwilling to accept what she was being
promised by some of the companies she
had approached, Catherine found Ideal
Window Solutions’ shop in Chichester by
chance. Following a conversation with Tracey,
Catherine decided she could trust her advice
and got the best solution for her needs.
Catherine explains: “The windows have now
been replaced with Planitherm’s Comfort glass
in three of the bedrooms of the house and
they have significantly lessened traffic noise.
I am happy with the product and the price
was reasonable in the circumstances. I would
definitely recommend the Planitherm product
range to normal double glazing and would
recommend Tracey Hill at Ideal Window
Solutions.”
A key benefit of the Planitherm Network
is the wealth of information on the website
and access to sales and marketing tools to
help fabricators and installers to start having
different conversations with their customers
and choose the right glass to meet their
changing needs.
www.planitherm.com
uk.saint-gobain-building-glass.com