Clearview National October 2019 - Issue 215 | Page 15

INDUSTRYNEWS
SEVENTHINGS...
UNRIVALLED PRODUCT
OFFERING
Today’s retail market demands
‘choice’. Choice of design, of
colour, of style and of performance.
It can be really challenging for
installers and retailers to stand out
with a unique product range that
can’t be found elsewhere. After
all, exclusivity is how we built real
value proposition.
The team at Conservatory
Outlet make it their mission to lead
the future of the industry, being
the first to market with leading
products that will influence future
buying behaviour. Testament to this
was the unveiling this Summer of
an innovative new contemporary
flat roof extension solution, 100%
exclusive to the Conservatory
Outlet Network and already taking
the market by storm.
Unlike other fabricators who
ride on the back of their supplier
brands and simply repeat their
benefits down the supply chain,
Conservatory Outlet creates and
shares its own brands, offering a
truly unique and value-add buying
experience for the home owner.
Being able to source a full range
of products from a single supplier
is just another added benefit for its
Network members.
CUTTING-EDGE
MARKETING SUPPORT
Conservatory Outlet places
huge importance on sales and
marketing, ensuring it provides its
retail customers with the tools
and expertise to really make its
product range stand out.
This has led the company to
embark on its latest project,
investing heavily in 3D visualisation
software with a view to rolling
out to its retailers to help bring
installations to life to aid the sales
process.
Having the benefit of an in-
house marketing team means
Network members can access
marketing & campaign-planning
support and free graphic design
expertise amongst a host of other
free services.
A suite of bespoke retail
brochures is also designed
exclusively for each member,
supported by stunning lifestyle
photography. The CO philosophy
is to support the growth of each
retailer’s local brand identity,
which is why all literature features
their own unique branding,
with no direct reference to
Conservatory Outlet.
DIGITAL LEAD
GENERATION
Conservatory Outlet works
hand-in-hand with a best-in-class
digital agency to offer its Network
members extensive multi-channel
digital marketing campaigns. Its
aim – to generate a consistently
high volume of good quality
retail enquiries. Each member is
provided with a fully designed
and paid-for website, created to
capture and convert the highest
quality sales leads. The websites
are designed to be fully responsive
across desktop, laptop, tablet and
smart phone, ranking favourably in
organic search listings.
Monthly reports are sent to
each Network customer so they
can not only track their own spend,
engagement and conversions, but
also those of their peers.
SHOWROOM
INVESTMENT
Conservatory Outlet believes
strongly in the showroom model,
offering support and funding to
help renovate existing showrooms,
and to plan and launch new
industry-leading showrooms for
its members. Behind-the-scenes
visits to the best showrooms
from across the Network are also
a regular occurrence, helping to
inspire new layouts and innovative
point-of-sale techniques.
NETWORK
COLLABORATION
Having just 25 members really
is conducive to a genuinely
close-knit, family feel across the
Conservatory Outlet Network.
A comprehensive programme of
events is organised and delivered
each year. Without conflict of
interest, its customers can openly
discuss experiences and ambitions
for the benefit of the wider
Network - a truly unique concept
within the industry.
Not only this, but Conservatory
Outlet also actively seeks
structured bi-monthly feedback
from the Network through its
unique ‘Customer Journey Survey’.
This encourages new ideas that
formulate the basis of continuous
improvement plans, giving members
the power to influence future
strategies for both Conservatory
Outlet and its Network.
www.conservatoryoutlet.co.uk
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