Clearview National October 2019 - Issue 215 | Page 14

INDUSTRYNEWS
SEVENTHINGS...
Seven Things You Didn’t Know
About... Conservatory Outlet
» » FABRICATORS ARE ALL
pretty much the same, right? Strip
it back, and they all supply similar
products, at similar prices, with
varying levels of success. They
might even claim to provide you
with some marketing collateral,
albeit you’ll find the same material
at most installers on your patch.
Leads? Sure, they may generate
you a few leads (which they’ll also
pass on to three other customers
at the same time for you to
scrabble with).
So, in today’s uncertain
political climate (which spells
challenging trading conditions for
our industry at best) what can
installers and retailers really do to
stand out?
At Conservatory Outlet Ltd,
the team believe their business
model is truly unique to anything
you’ve seen, or will see, in the
industry. The CO ethos that
underpins the overriding success
of its retail Network is to add
value at every step of their
customers’ journey.
The company supplies high-
quality home improvement
products exclusively to a
close-knit group of independent
retailers across the UK – the
Conservatory Outlet Network.
With an annual turnover
topping £20m, a fabricator of
Conservatory Outlet’s size
could expect to have up to 500
customers. Conservatory Outlet
has 25. This represents a true
customer loyalty and closeness
of supply chain relationship rarely
seen in modern business.
The company is actively
seeking new Network retailers
in both Essex and South Wales,
an excellent opportunity for
ambitious, forward thinking
retailers to become part of a truly
unique retail model that is bucking
the trend.
14 » OCT 2019 » CL EARVI E W- UK . C O M
Here are seven things
you might not know about
Conservatory Outlet…
fabricator’s success. It’s all about
understanding home owner needs
and building a business model to
best support them.
UNDERSTANDING RETAIL
If you were expecting to arrive
at Conservatory Outlet HQ with
the intention of finding a glitzy
retail showroom, then you’re
mistaken. What you will find is
a state-of-the-art 60,000sq ft
manufacturing facility, geared up
with the latest technology and
skilled tradespeople ready to
produce more than 2000 frames
per week, to be delivered right
across the UK.
Offering a full range of home
improvement products spanning
contemporary extensions,
conservatories, orangeries, roofs,
glass, windows and doors in both
uPVC and aluminium, you certainly
won’t need to go anywhere else.
But what you might not know
is that Conservatory Outlet also
has two sister companies within
its parent Group, Pennine Home
Improvements and Clearview
Home Improvements - two of the
biggest retail players in the North
of England.
Owned and managed by the
same team, this means quite simply
that Conservatory Outlet really
does understands retail. Being able
to test out new ideas and concepts
within Group and roll out to the
wider Network is a key strength
which has proved invaluable to the
A TRUE NETWORK
“If you grow, we grow” – this
is the strategy that underpins the
Conservatory Outlet Network.
Aside from supplying top quality
products at the right price, within
the best lead time, Conservatory
Outlet employs a dedicated team
whose sole aim is to support its
Network members to improve
and grow their businesses. This
support can take many forms,
including (not exhaustively) sales
and marketing support, operational
expertise and assistance, support
and funding towards new and
existing showrooms, and access
to unbeatable flexible consumer
finance options.
But perhaps the most
celebrated benefit of working
with Conservatory Outlet is the
Network itself – giving customers
the benefit of peer support from
24 of the strongest businesses in
the sector, allowing them to share
ideas and insight, and benchmark
themselves without the fear of
competition.
Conservatory Outlet allows
only one Network member per
region, meaning each retailer is
able to flourish in their dedicated
postcode area and benefit from a
truly bespoke offering.