INDUSTRYNEWS FROMTHEEDITOR
Yes, it’ s that time of year already … G16 Awards! How did that happen? Well, they say time flies when you’ re having fun and it’ s evident in this issue that the industry is filled with people who enjoy their work. I certainly found this to be the case when I interviewed Hallmark’ s new appointment, Group Managing Director, Dean Rinaldi. You can read about his plans for the door panel business on page 34.
The G16 Awards takes place this month on the 18th November at the London Hilton on Park Lane. Well done to all the companies that have been nominated. Best of luck to you all. On page 30 onwards we hear from some of the nominees about the categories they have been put forward and why.
As we near the end of the year, Clare O’ Hara, on page 10, reflects on what has proved to be a very busy first 18 months as Managing Director of Epwin Group’ s Window Systems Division and outlines plans for the future, in what she described as‘ waking a sleeping giant’ when she addressed the press last month as part of Epwin’ s 40th anniversary celebrations.
Over pages 16 and 17 you might find out some things you didn’ t know about Winlock Security Ltd in the first of our new regular monthly feature,‘ 7 Things You Didn’ t Know About …’ Arachnophobes beware!
Exhibitors at Glasstec, the biennial trade fair in Dussledorf for glass production, processing and products, are reporting yet another fantastic show with their reviews from page 27. And on page 26, organisers of Lockex 2016, which took place in September at the Ricoh Arena in Coventry, in association with Clearview’ s sister magazine, The Locksmith Journal, give their report on the show’ s debut based on visitor and exhibitor feedback, which was in agreement that it gave a fresh take on the usual industry exhibition format.
Becky Taylor, Editor
Do you have something to say? Email: becky @ cvgroup. co. uk
Five things to think about when planning your next event
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THE MAIN REASONS, according to research, that people visit trade shows and exhibitions are to network and find out about new products / technologies. So when you’ re planning your next event, it makes sense for these objectives to be front of mind in order to generate the best possible return on investment for your business.
Here are five top tips worth considering when planning your next event from Exhibit Interactive, a fresh thinking company based in Warwickshire, gleaned over a couple of decades working in the events industry:
1. GET THE RIGHT PEOPLE MANNING YOUR STAND
The right people might not be your sales team. Hire in agency staff. Train them fully and then use your sales team to follow up the quality leads they will have generated by the bucket load.
2. DO AWAY WITH ARMFULS OF PRINTED BROCHURES AND PRODUCT LITERATURE Printing vast quantities of brochures is a waste of money and resources. Half of it gets chucked in the bin and visitors don’ t want to lug a tonne of brochures around with them all day. People like things they can touch and feel but leave the heavy detail to downloadable pdfs or other media available to view on your stand.
3. INVEST IN TECHNOLOGY AND GET PEOPLE INTERACTING
Touch screens, social walls, augmented and virtual reality. These technologies can bring your company and products to life more than any brochure or sample can, because they allow interaction.
4. BIG AND BRASH IS SO LAST CENTURY
This is without doubt one of the areas that businesses are uncomfortable about changing. Everyone wants a bigger, shinier stand than their competitors, even though they usually end up in the skip afterwards. Why not stand out instead for having the most technology-driven stand?
5. HOST YOUR OWN
Proprietary events or user conferences are rising in popularity. You host them exclusively, invite a targeted list of people you want to engage with and in return promise them access to new ideas, technologies, products, people and CPD points. You can completely immerse them in your brand and don’ t have to compete with hundreds of other exhibitors to get your message across.
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