INSTALLERSUPPORT
DBS CHECK EXPLAINED
The Criminal Records Bureau (CRB) and
the Independent Safeguarding Authority (ISA)
have merged to become the Disclosure Barring
Service (DBS). CRB checks are now called
DBS checks.
Vulnerable groups of people need to be
protected and DBS checks assist in ensuring
that the most suitable people are appointed
to roles working with these groups – since
installers will be going into customers’ homes,
the check becomes an important safeguard.
The cost for a DBS check ranges from £23
to £40 and prices can be reviewed here – www.
gov.uk/government/news/fee-changes-for-
dbs-checks. The application is checked and
processed within 24 hours with certificates
taking approximately 10 days – they are issued
by either The Disclosure & Barring Service
England & Wales or Disclosure Scotland,
depending on the location of the applicant. INCREASED PROFITS FROM
SATISFIED CUSTOMERS
Head of Marketing at ERA, Tania Tams
said, “The scheme is a huge investment from
ERA and demonstrates our commitment
to supporting tradespeople and building a
robust installer network. The scheme works
to provide installers with not only marketing
support, such as van decals, advertising and
special offers.
“Installers don’t have to worry about giving
up their own identity when they join the ERA
Installer Scheme – it’s all about partnership.
The scheme has been designed to help installers
improve their own individual brands by being
associated with ERA. For example, when it
comes to their profile page, the installer has full
control over what information the customer
reads about them and includes their company
logo, any associated icons, background on their
business plus full contact details.
BEWARE OF SITES SELLING
DBS CERTIFICATES AND
STAY WITH GOV.UK
Many people google search for a DBS
certificate and land on websites which are
not genuine DBS sites. Certificates are more
expensive, charging between £70 and £100 as
they add on their own fees. Their certificates
usually state at the top – THIS IS NOT A
DBS CERTIFICATE. Unfortunately, we are
unable to accept these types of certificates, so
PLEASE be aware and only purchase via the
correct DBS government site. ‘ERA also intends to
heavily promote the
scheme to householders’
WHAT ARE THE BENEFITS
OF JOINING?
ERA’s Installer Scheme offers a host of
benefits for those joining. Once signed up
via the website – www.erahomesecurity.
com – members receive an initial start up
package which includes, ERA Installer Van
Decals in a choice of traditional or intruder
alarm or Smartware branding, ERA Installer
branded clipboard, pens, beanie hat and
freepost feedback forms, that can be left
with customers to encourage them to leave
feedback. (They will also be asked to leave
feedback by email as well).
Once the installer has received five ratings
of five stars or above, which have been verified,
the installer will receive a complete uniform
package which can be ERA Installer or Dual
branded worth £140, which includes polo
shirts, sweatshirt, jacket and hat, available in
black or navy with either the ERA logo or
their own logo.
“Installers can select the radius in which
they want to work so will never be asked to
go outside of their ‘normal’ working range.
This is significant for two reasons – one, it
means lower van mileage and two, it helps to
boost an installer’s reputation in the local area
– something that ERA is very keen to help
develop via the Installer Scheme.
“Adding to this investment, ERA also intends
to heavily promote the scheme to householders
who are demanding high quality tradespeople
to help with the perceived complexities
of fitting ever more sophisticated security
products. Often security is seen as a specialist
job and therefore homeowners look to security
companies like ERA for guidance on getting the
right products, fitted professionally.
“In addition, a ‘rate me’ process
safeguards not only quality installers but
also homeowners by providing feedback
from customers, ensuring consistently high
standards of work are achieved. Customer
ratings, feedback and recommendations are an
integral part of the customer journey in the
‘Go Compare’ world that we now live in yet
can be a very difficult service to provide and
follow up for the average installer. The ERA
Installer Scheme provides a freepost form for
every job that is given to the customer which
is sent back to ERA and added to the system.
Alternatively, the customer will receive a
follow-up email after the job is complete and
be asked to rate online.”
FREE INSTALLER TRAINING
In addition, ongoing product training
at ERA’s purpose-built HQ to ensure that
installers are totally up to date with the
latest technological developments. With an
eighty-five per cent practical component, that
training offers hands on practise for installers
and is receiving excellent feedback.
Tania concluded, “We want to get installers
back to what they should be doing –that is,
installing. Too many companies – especially
small and medium sized enterprises – have
had to take on their own marketing, branding,
social media, lead generation, product
selection and training – the list is endless. The
ERA Installer Scheme means that installers
can sell with confidence, order with ease (often
at reduced cost) and fit and set up perfectly –
and then move on to the next job.
“The big difference here between other
well-known installer schemes is that there is no
fee for joining the ERA Installer Scheme and
therefore the tradespeople have nothing to lose.
This is about connecting good tradespeople
with homeowners and if we can generate more
business for our ERA installers, it can only be a
good thing for both ERA and the installer.
“It really is that simple.”
For more information on ERA’s new
Installer Scheme, or to sign up, visit
www.eraeverywhere.com, email info@
eraeverywhere.com or contact the sales team
on 01922 490000.
C L E A RV I E W-U K . C O M » M AY 2020 » 63