FROMTHEEDITOR
INDUSTRYNEWS
THE HIGHS
AND LOWS
OF LOCKDOWN
As I’ve been working on issue 222
of Clearview this month, if I’ve
ever felt too tired, too worried, or
too far away from my family and
friends, I think about an almost
100-year-old fundraising nearly
£30M for the NHS by walking
laps of his garden and I don’t feel
too bad for too much longer.
» I INITIALLY THOUGHT WE WOULD STRUGGLE
to fill the pages of this issue. On the contrary, there have
been plenty of people with plenty to say, and it’s made me
realise that we need to stay in touch with each other now
more than ever. Speaking to people on the phone or by
email the past few weeks has been a much better substitute
for actual ‘face time’ than I ever thought possible. And, I
thought if I need to hear from these people, and they need
to hear from me - either personally or professionally - then
there’s a huge role for magazines and newspapers during
lockdown, to keep us informed and entertained.
From a reader’s point of view also, I’ve had so much more
time to enjoy and engage with materials that I receive as a
consumer, so I feel an even greater sense of responsibility
to keep providing pages for Clearview’s own readers. As a
team we’ve also started to appreciate even more our digital
presence, through a brand new website and Clearzine, the
weekly e-bulletin, that keeps subscribers satisfied in between
print magazines, and allows companies to keep in touch with
their own customers through our contact lists.
I needn’t have worried about finding content either,
there’s so much still going on in the industry, with some
factories managing to keep working on-site - following
social distancing rules, virtual board meetings, teams
working from home, and plenty of future plans and
preparation for when all of this is over.
And, if I ever feel truly overwhelmed, I take inspiration
from Captain Tom Moore and do a few laps of the garden,
because not only do I feel much better afterwards, I always
have a couple more emails to attend to when I get back to
my desk.
See you next time,
Gemma, Editor
Email your details to [email protected] to
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4 » M AY 2020 » CL EARVI E W- UK . C O M
CLEARVIEW WEBSITE
GETS A REFRESH
Recent visitors to www.clearview-uk.com
will have noticed that the official website
for Clearview magazine has had a facelift
with a brand new layout, refreshed look,
and an altogether cleaner, neater image.
» CLEARVIEW DIRECTOR
and publisher Steve Sidebottom
explains: “It’s never been more
important to have a strong digital
presence and not only make sure
that our readers can access the
most up-to-date industry news
and expert advice, but that the
way we present the news is as
smart and slick as the companies
that are filling the columns.
“When we put together the
print version of the magazine
each month, we have a regular
opportunity to try out new styles
and systems to make sure articles
appeal to the reader and stand
out for all the right reasons. Like
many companies though, our
website has had the same look for
several years, and we felt it was
time for a refresh.
“We have taken the decision
to keep the print magazine going
throughout national lockdown,
as we feel that we owe it to
both our customers and our
audience to keep the channels
of communication open during
this unprecedented time. The
new-look website - along
with our weekly e-newsletter;
Clearzine, and Twitter account;
@Clearviewmag enables us to ‘fill
in the gaps’ between issues.
“We’re really happy with
the final result and feel like it
perfectly represents ourselves
as a modern, forward thinking
business, as well as some of
fenestration’s finest brands and
business that regularly feature on
our pages - that’s both print and
web.”
Clearview is the preferred
title for a vast and varied host of
readers throughout the industry
from one-man installation
companies to multi-national
corporations, including builders,
specifiers, architects, and sector-
centric legal and financial firms.
Making sure that it functions in
every type of format not only
maximises the reader experience,
but the effectiveness of PR and
advertising from the provider.
That’s why, the new Clearview
layout has been designed and
developed to offer bigger and
better advertising opportunities,
and from the ‘back end’ it is also
more responsive to make the
most of screen sizes; whether a
mobile phone, tablet, laptop, or
desktop computer.
See for yourself at
www.clearview-uk.com