FIT SHOW 2016
HELPING
TO DO IT!
»»Residence 9 (R9) launched The
Residence Collection at this year’s FIT
Show claiming that it will change the way
the industry sells windows.
The launch follows a retail marketing
campaign that has generated leads for
installers as more and more homeowners
insist on R9 windows for their homes.
Advertising and PR in homeowner
magazines, and active social media
on Twitter, Facebook, Instagram and
Pinterest, is taking the R9 message to
homeowners.
R9 Managing Director, Dan Gill, says,
“Marketing your products well is a hefty
investment, and cost can limit activity. We
want our installers to sell more R9 and
we want to help them do that. So we’re
investing in telling homeowners why they
should think of R9 first and how R9 can
transform their homes.”
‘There has been a 25%
increase in searches
month on month’
Developed in two sizes the vents perform
to 5000 EQA and 2500 EQA. Equivalent
area (EQA) is used instead of free area
for the sizing of trickle ventilators as it is
a better measure of a ventilators air flow
performance.
The vents are designed to meet the
requirements of building regulations,
Approved document F1 2010 (Means of
ventilation) whilst delivering a product to
meet the needs of today’s ventilation and
window markets.
www.glazpart.com
www.odleurope.com
“Homeowners often know what they want,
they just need to know where they can get it.
If you live in a conservation area or a listed
building you’ll want an installer who has
worked on that type of property.
“The show was a great way of showing R9
installers how really high quality marketing
and postcode searches are,” Dan adds. “R9’s
an easy sell. Now we’re making it easier and
easier to sell more.”
www.residence9.co.uk
»»You too could learn to love the right trickle
vents... was the question Glazpart asked at
this year’s FIT Show.
Many in the window industry are keen to
point out, trickle vents are not hardware or
furniture. They fall into their own grey area
and are seemingly not the most popular
product in the market.
Feedback from end users comments: “We
don’t have trickle vents and have massive
condensation problems,” or “I hate trickle
vents,” or “Draught coming through these
silly vents, but the vents are shut tight,” or “a
howling gale blows through the ventilators,
even when fully closed.”
SO HOW HAS THIS NEGATIVE
PERCEPTION BEEN ARRIVED AT?
Glazpart has the answer and demonstrated
show in the form of the innovative and patented
trickle vent, the Link-Vent from Glazpart.
30 M AY 2 01 6
»»ODL Europe is delighted with the
response to its extensive range of
solutions for adding value into building
products at this year’s FIT Show.
On display was the company’s
unrivalled collection of glazing cassette
options – including the ever popular
TriSys range, and the new, contemporary
Spotlights glazing cassettes, which
generated a high number of enquiries
from fabricators looking for contemporary
options for their composite doors.
Equally well received was a new range
of composite door glass options and of
course, the show stopping Built in Blind.
Managing Director, Mark Towers
explains: “We had a really good response
to the Built in Blind, with visitors
commenting on the high quality. The glass
units meet EN 1279 Parts 2/3/6 standards
and are available gas filled and with low-E
glass for maximum thermal efficiency. It is
even compatible with all profile systems,
so fabricators and installers of PVCU,
aluminium or timber can benefit.
“It was additionally great to hear how
fabricators liked the Spotlights cassettes’
ability to offer even more design options
for their entry doors, whilst the range of
decorative glass looks set to add value to
the business moving forward.
“But as well as showcasing our
products, the FIT Show was a great
platform for us to meet new people and
catch up with our customers and supplier
partners. We were joined on our stand by
Townes Parsley, Senior VP of Sales and
Marketing at ODL Inc., who was genuinely
impressed by the level of innovation
displayed in the UK, and the direction the
industry is taking in comparison to the
US. Our partnership with RegaLead for
the show was equally positive, and it’s
safe to say that the coffee and ice cream
on our joint hospitality stand was a hit.”
ELIMINATING
THE NEGATIVES
BUT WHY IS THIS?
BUILT IN
SUCCESS