COLOUR
LETTER TO THE EDITOR
The window industry is no stranger to hype , but I don ’ t think I ’ ve seen a stronger trend than the current swing to colour .
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WE ANTICIPATED THE trend , and invested in manufacturing , logistics and marketing so Deceuninck fabricators and installers could sell colour with confidence . We aimed to be 100 % ‘ colour enabled ’ and ahead of trend so we wouldn ’ t hold them back , no matter how strong the demand .
So , we invested in a highly skilled foiling team , sophisticated foiling plant and technology , stocked 26 colourways and colour matched ancillaries and trims to make them look perfect
And with Deceuninck Online , fabricators can look into the warehouse 24 / 7 and put their name on the profiles they want – even single lengths of foiled profile – knowing they ’ ll arrive on their next delivery .
Some said we were daft ; that smart Syscos keep their money in the bank and extrude to order instead of making for stock . But the trend to colour is turning into a torrent , and you need that investment to service the demand .
Most fabricators can ’ t benefit from the trend because their Syscos are not colour enabled . They extrude and foil to order , so they ’ re unable to respond in real time .
Many fabricators will be surprised by this growth – even dubious - because they ’ re not growing , and their order intake is mostly white casements .
This powerful colour growth is being driven by the top end of the market , the Haves – older homeowners , whose mortgagefree or largely mortgage-free homes have appreciated rapidly in value . They have the money and incentive to invest in improving their home , and they can afford to buy the beautiful windows , invariably foiled , that make their home even more attractive and valuable .
The Have Nots , the shrinking mass-market of homeowners who are ‘ just about managing ’, mostly buy white windows because every penny counts .
Just three years ago , one in four Deceuninck windows were colour , against one in five in the market . By making it easy for fabricators and installers to sell colour , we put a rocket under our colour sales .
These are the figures behind Deceuninck ’ s claim to be No 1 in colour . They ’ re also the figures behind Deceuninck fabricators ’ success in the market .
‘ the trend to colour is turning into a torrent , and you need that investment to service the demand .’
Sincerely , Rob McGlennon MD Deceuninck UK & Ireland
Do you have something to say ? Email helen @ cvgroup . co . uk
New spray booth for colour specialist
Colour coating and repair specialist Colour-Tec has installed a new spray booth in its factory - which the Wakefieldbased company says will allow it to grow .
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THE BUSINESS specialises in colour coating PVCu fittings including windows , doors , conservatories and other materials either in-house or on site . Projects benefit from the company ’ s experience ( over ten years ) in the spraying industry , with all technicians fully qualified and all works guaranteed .
The business , which carries out cosmetic repairs nationwide , uses the best paints and materials available .
Spokeswoman Kate Scruton , Company Secretary , said :“ Our
Our tailored made service offers in-house spray facilities , on-site spraying and a cosmetic repair service
10 Years Experience
With over 10 years experence within the spraying industry .
Fully Qualified Sprayers
Using the latest technology and working to the highest standard .
latest development is the new spray booth within the factory and we are also offering a collection and delivery service . The new booth will allow us to grow but still maintain the turnaround time we offer to our customers . We also have another van out on the road doing the cosmetic repair side of the business .
“ Our goal for 2018 is to grow the business both in factory and on site , making others aware of the services we offer .”
All Works Guaranteed
We offer a complete guarantee for all work carried out .
www . colour-tec . co . uk
Call . 01924 565056 | Email . info @ colour-tec . co . uk
Unit 3 , Quarry Hill Industrial Estate , Off Hawkingcroft Road , Horbury Bridge , Wakefield , WF4 5NF
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