COLOUR
LETTER TO THE EDITOR
The window industry is no stranger to hype, but I don’ t think I’ ve seen a stronger trend than the current swing to colour.
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WE ANTICIPATED THE trend, and invested in manufacturing, logistics and marketing so Deceuninck fabricators and installers could sell colour with confidence. We aimed to be 100 %‘ colour enabled’ and ahead of trend so we wouldn’ t hold them back, no matter how strong the demand.
So, we invested in a highly skilled foiling team, sophisticated foiling plant and technology, stocked 26 colourways and colour matched ancillaries and trims to make them look perfect
And with Deceuninck Online, fabricators can look into the warehouse 24 / 7 and put their name on the profiles they want – even single lengths of foiled profile – knowing they’ ll arrive on their next delivery.
Some said we were daft; that smart Syscos keep their money in the bank and extrude to order instead of making for stock. But the trend to colour is turning into a torrent, and you need that investment to service the demand.
Most fabricators can’ t benefit from the trend because their Syscos are not colour enabled. They extrude and foil to order, so they’ re unable to respond in real time.
Many fabricators will be surprised by this growth – even dubious- because they’ re not growing, and their order intake is mostly white casements.
This powerful colour growth is being driven by the top end of the market, the Haves – older homeowners, whose mortgagefree or largely mortgage-free homes have appreciated rapidly in value. They have the money and incentive to invest in improving their home, and they can afford to buy the beautiful windows, invariably foiled, that make their home even more attractive and valuable.
The Have Nots, the shrinking mass-market of homeowners who are‘ just about managing’, mostly buy white windows because every penny counts.
Just three years ago, one in four Deceuninck windows were colour, against one in five in the market. By making it easy for fabricators and installers to sell colour, we put a rocket under our colour sales.
These are the figures behind Deceuninck’ s claim to be No 1 in colour. They’ re also the figures behind Deceuninck fabricators’ success in the market.
‘ the trend to colour is turning into a torrent, and you need that investment to service the demand.’
Sincerely, Rob McGlennon MD Deceuninck UK & Ireland
Do you have something to say? Email helen @ cvgroup. co. uk
New spray booth for colour specialist
Colour coating and repair specialist Colour-Tec has installed a new spray booth in its factory- which the Wakefieldbased company says will allow it to grow.
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THE BUSINESS specialises in colour coating PVCu fittings including windows, doors, conservatories and other materials either in-house or on site. Projects benefit from the company’ s experience( over ten years) in the spraying industry, with all technicians fully qualified and all works guaranteed.
The business, which carries out cosmetic repairs nationwide, uses the best paints and materials available.
Spokeswoman Kate Scruton, Company Secretary, said:“ Our
Our tailored made service offers in-house spray facilities, on-site spraying and a cosmetic repair service
10 Years Experience
With over 10 years experence within the spraying industry.
Fully Qualified Sprayers
Using the latest technology and working to the highest standard.
latest development is the new spray booth within the factory and we are also offering a collection and delivery service. The new booth will allow us to grow but still maintain the turnaround time we offer to our customers. We also have another van out on the road doing the cosmetic repair side of the business.
“ Our goal for 2018 is to grow the business both in factory and on site, making others aware of the services we offer.”
All Works Guaranteed
We offer a complete guarantee for all work carried out.
www. colour-tec. co. uk
Call. 01924 565056 | Email. info @ colour-tec. co. uk
Unit 3, Quarry Hill Industrial Estate, Off Hawkingcroft Road, Horbury Bridge, Wakefield, WF4 5NF
CLEARVIEW-UK. COM » MAR 2018 » 71