Clearview National June 2016 - Issue 175 | Page 24

INDUSTRYNEWS NEW WEBSITE AND ONLINE LEAD GENERATION »»SINCE 1999, OAKLEY GREEN Conservatories has been specialising in orangeries, conservatories and high end home improvements for customers across the South. Wanting to enhance its sales and online presence, Oakley called upon Purplex, the full service marketing agency that specialises in the glazing industry. Paul Nolan, one of the Co-Directors at Oakley, described the decision process, “We wanted to choose a marketing agency with expertise in the home improvement industry and Purplex stood out.” Andrew Gifford, fellow Director, went on to say, “We were impressed with their previous work and trusted them to deliver a website we would be proud to show our customers. They haven’t disappointed. We are delighted with the outcome and are already seeing positive results with increased website traffic and leads.” Adi Day, Head of Digital at Purplex, commented, “By designing and creating Oakley’s stylish and fully responsive new website, its online presence and brand is greatly enhanced. Combined with an online marketing lead generation scheme that has now be rolled out, Oakley is benefiting from continuous fresh content, an enhanced brand and an effective marketing strategy pulling in new business.” www.purplexmarketing.com, www.oakleygreenconservatories.co.uk System houses opt in »»MOST UK SYSTEM Houses ha ve now opted in to FENSA Window & Doorset Energy Ratings, with many doing so at the FIT Show 2016. There was a positive response from all sectors of the replacement glazing sector. “This is an excellent result for the new FENSA window & doorset energy ratings,” commented BFRC director, Toby Blamey. “We believed that this scheme would prove popular but we underestimated the levels of interest, not just from installers but from the whole industry.” FENSA Window & Doorset Energy Ratings are free for FENSA certified installers (but purely optional). However, installers need to be supplied by registered fabricators, as the product installed will carry a Simplified Energy Licence from the fabricator (carrying the FENSA name). 24 » JUN 2016 » CL EARVI E W- UK . C O M 39% of installers that completed a survey on FENSA window & doorset energy ratings (WERs/DSERs) stated that they would like to have their current fabricator sign up for FENSA WERs/ DSERs. BFRC is working with installers to sign up fabricators. These new window and doorset energy ratings, operated and independently verified by BFRC, are exactly the same as the existing BFRC scheme, the only difference being new labels branded FENSA with their own marketing support. To Opt In, existing BFRC Authorised Retailers should email [email protected], FENSA certified installers should email the Operations Team on EnergyRatings@fensa. org.uk New Freefoam Catalogue »»FREEFOAM HAS LAUNCHED A new product catalogue featuring the complete range of Freefoam products including PVCu and PVC-UE fascia, soffit, rainwater systems, exterior cladding, interior panelling and decking. With over 2,000 product items, a clear concise catalogue is essential for Freefoam stockists to promote the range and its A5 compact format is ideal for building professionals, roofline fitters and roofers to keep a copy handy with all the product information they need. The catalogue features a more contemporary design with clear lifestyle imagery and some new features and is divided into product categories with specific colour coding to make finding ranges quick and easy. All fascia styles, square leg, square edge, bullnose and ogee have been grouped together illustrating the range of boards in each style. All pages also include a quick reminder of other product ranges and online services. Freefoam has long been recognised as the colour specialist both for roofline and PVCu cladding. A major feature of the new catalogue is all colours are listed for each product allowing users to clearly see the extensive range of options. A handy fold out sheet also shows high resolution images of each colour allowing colour matching to other products. Whilst print formats are still widely used by the building trade more users are turning to online formats. Freefoam has addressed this by including the new trade catalogue on its App and all product brochures can be downloaded from www.freefoam.com.