Clearview National July 2019 - Issue 212 | Page 72

PROUD SPONSOR OF INSTALLER SUPPORT
INSTALLERSUPPORT
Profit opportunities for
smart fabricators and fitters
Smartware has been around for a while with ‘Mr/Ms Techie’ having
installed their Alexa some time ago. But the idea of a truly connected
home has been very much in its infancy. However, the connected
home is here to stay; it is estimated that the smartware
market will be worth £300 billion worldwide by 2020.
» » WITH HOMEOWNER EXPECTATIONS
changing in terms of protecting their
properties, now is the ideal time for
manufacturers and installers to make the
most of the business opportunities that
the security landscape affords them. ERA
encourages fabricators and fitters to embrace
the shift towards the connected home and
to use the offering of smart products as a
means of differentiating themselves from their
competitors.
Over the past few years, technology has
changed the way people live, with the idea of
smart heating, lighting, and entertainment
systems now an everyday reality for many.
Home security is now also undergoing a tech
72 » JUL 2019 » CL EARVI E W- UK . C O M
transformation. Homeowners are combining
smart products with more traditional home
security solutions to give them a ‘belt and
braces’ approach to protecting their home and
belongings for extra peace of mind.
Fabricators and installers would be well
advised to encourage customers to invest in
smart security, including alarms, cameras,
video doorbells and smart locks since this
process of up-selling affords enhanced profit
opportunities whilst at the same time giving
customers real peace of mind.
At the recent FIT Show, fabricators and
installers were given demonstrations of ERA’s
smartware, which included a host of market-
leading options. Feedback from visitors to
the company’s exhibition stand was extremely
positive with many saying that the systems
were helping to ‘demystify’ this area of their
work. Visitors said that they would be more
confident than ever in offering customers
smartware and that ERA was helping to make
installation easier and therefore easier to sell as
a proposition.
ERA’s smartware includes the HomeGuard
Pro alarm, a high specification cloud-based
alert and monitoring alarm system, the
first of its kind to
combine security with smart living. Operated
by a smart phone app, HomeGuard Pro
offers real time alerts, the ability to protect
multiple locations, such as a house, office or
holiday home, all accessible literally anytime,
anywhere. The system allows the homeowner
to allocate or revoke access to their home,
thereby giving them the power to decide who
comes in or out. The homeowner’s network of
contacts is alerted simultaneously in the event
of an intrusion.
One of the benefits for homeowners
of HomeGuard Pro that fabricators
and installers can communicate to their
customers is that being cloud-based, the
system is a good money-saving option. This
is because as new integrations are released or
new features become available, the hub can
simply be upgraded via the cloud with no
need for replacement or physical adaptions.
With the sector developing rapidly this
means this affordable product can move with
the times.
Likewise, ERA’s new WiFi video doorbell,
DoorCam allows homeowners to view all
callers and talk to them in real time, whether