Clearview National July 2019 - Issue 212 | Page 24

event zone
FIT Show 2019 is
a Record Breaker
FIT Show organisers have reported a
record breaking event for its 2019 outing.
Event Director, Nickie West said: “We
have been overwhelmed by the success of
FIT Show 2019. We had more exhibitors,
displaying more new products than ever
before, and we drew our largest audience
to-date. The feedback has been fantastic.
» » “WE’RE EXTREMELY GRATEFUL FOR
the support that FIT Show has received
throughout the industry. Our exhibitors
play a very big role in helping to drive our
audience - they are exhibition savvy in
their marketing and this can be seen in the
results of our exhibitor awards - well done
to everyone involved.”
A number of new features were launched
for FIT Show 2019, including its flat glass
debut; Visit Glass, all new CPD approved
learning programme, trails for installer,
new products and timber as well as a
reformatted Gala Dinner which focused on
networking.
FIT Show recognised its exhibitors
that drew the largest number of visitors
registrations with presentations at the Gala
Dinner. The evening saw Epwin, Bereco
and Window Widgets take home discounts
on their 2020 stand space.
Other winners at the show were VEKA,
who scooped the ‘best use of social media’
award with judges praising the campaign
for significantly adapting their marketing
strategy across digital channels to reach
new audiences. KÖMMERLING took home
the coveted ‘best marketing campaign’
gong with judges commenting that the
campaign ‘stood out a mile as being the
most original, capturing the hearts and
minds of their audience’.
Korniche, who developed a lantern roof
installation challenge specifically for FIT
Show visitors, were also highly commended
by the judges for a marketing campaign
that reached across a plethora of trade
media.
24 J U L 2019
Initial feedback from both exhibitors and
visitors alike is that FIT Show 2019 was not
only busier than previous shows, but that
the quantity and quality of leads generated
across the three days were higher.
Organisers are in the process of conducting
a deep-dive analysis of FIT Show 2019,
which will include a survey to its exhibitors
and visitors.
Gareth Jones, managing director of
profine UK and the KÖMMERLING brand
commented: “Our presence at FIT Show was
the culmination of the campaign that reflects
a new beginning for KÖMMERLING in the UK
with a new team at the helm. We’ve started
the process to elevate the brand and its
values, but now with a considerable number
of enquiries, we will look to capitalise on
these opportunities in the coming weeks
and months after what was nothing short of
an exceptional show for us.”
Charles Hodgson, managing director
Hodgson Sealants commented: “We had
a wonderful show and the interest in
HY-SPEC 25 was particularly strong with
installers eager to upgrade their existing
silicones to a better next generation
product. As a UK manufacturer, it was also
important for us to present the business in
front of a large target audience and show
them the depth of our product range and
capabilities for innovation.”
Sarah Hitchings, sales and marketing
director of The Residence Collection
commented: “Yet again we had a wonderful
FIT Show in terms of stand visitors,
innovative products and the way in which
we engaged with the industry.”
This year’s success follows the
announcement that FIT Show will revert
to an annual proposition, returning to the
NEC in May 2020. Early figures show a
pre-registered visitor attendance of 62%,
whilst overall visitor numbers saw a positive
increase for both unique and repeat visits.
Discussing the response to the decision
to revert FIT Show to an annual proposition,
FIT Show Event Director Nickie West
concluded: “We are extremely happy with
the feedback we have received. We have
already secured support from some key
brands that were with us this year along
with some very positive indications from
companies who did not exhibit.
“It’s incredibly important that we protect
the long-term success of FIT Show. Our
expertise in the field of live events, coupled
with research across our audience base,
points us towards the belief that our
community will be best served by an annual
platform.”