Clearview National July 2015 - Issue 164 | Page 33

TRADECOUNTERS

Actively Seeking Business Partners
With a portfolio of products to rival the best of its competitors, the Camden Group
continues to provide the industry with even more reasons to choose the Group’s
Inliten brand - through its ever growing distribution network of trade centres.
»»As part of its ongoing
growth plans, Camden opened two further
trade centres during May, carefully chosen and
positioned to service the growing number of
local trades in and around the areas.
The new centres in Birmingham and
Stevenage bring Camden’s Trade Centre’s to
a grand total of nine sites open in the UK, all
of which supply local installers and builders
with a full range of Inliten PVCu windows and
doors, composite doors, vertical sliders and
aluminium bi-folds.
Camden Group Marketing Manager, Andrew
McAteer explains: “We have put together very
ambitious growth and expansion plans for
our UK trade centre network. The opening of
Birmingham and Stevenage complements these
plans giving us in terms of geographic spread,
further opportunities to distribute our Inliten
range in to the UK, through a trade counter
environment to tradespeople.

To further develop Camden’s trade centre
strategy, the Group is also looking at developing
independent trade centre partners in other
areas throughout the UK.
Andrew continues: “Another aspect of our
strategic plans will be to engage independent
trade centre’s throughout the UK, arming them
with a package of tools to offer Camden’s
portfolio of products. We are keen to invest
in these partners and offer a full service of
business tools including; sales development,
retail and trade marketing, technical
information, financial and operational support,
IT infrastructure, business and management
consultancy.
“The Inliten range of products has grown
through its reputation for quality and the
products relevance to the market. It made
sense for us, in order to create further brand
awareness for the product range to expand
these qualities through a distribution network.

“We have never been too complacent to
believe that stocking our products into an
independent centre was the only activity
we needed to engage in. We know how
competitive this market place is and it is
crucial all our distribution centre partners
have access to a full range of business services
and support, whenever they need it. This is
our commitment to our partners.” Andrew
adds.
Alongside Birmingham and Stevenage,
Camden currently has trade centres in
Liverpool, Macclesfield, Newcastle, Leeds,
Sheffield and Ispwich with a further five new
centres planned in other UK location later
this year. The Group is currently also actively
seeking existing independent Trade Centre’s
and for further information call Andrew
direct on 02894 462419.
www.inlitenwindows.com

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