Clearview National January 2018 - Issue 194 | Page 21

SEVENTHINGS...
5. GETTING DOWN WITH THE KIDS
‘Skills gap’ is a phase which has been
bouncing around the industry for many years,
and as each year goes by the gap widens.
Inside The Box Marketing will be
instrumental in launching a new industry
campaign in 2018 alongside GQA Qualifications
to encourage youngsters, school-leavers and those
wanting to make a career change in their lives to
make Fenestration their career of choice.
‘Building Our Skills in Fenestration’ will take
the form of a prospectus for the Fenestration
Industry, and will draw the attention of
youngsters to the great careers they could gain
by joining it. Marketing material from 50
companies will play a part in creating the giant
industry prospectus, profiling it to schools,
teachers, parents and their children, offering a
non-biased look at the advantages of choosing a
career in Fenestration.
Individual companies trying to attract
youngsters into their organisations will also
be able to use the prospectus and carry the
campaign badge on their marketing collateral.
Employers can join the campaign at no cost,
or can choose to sponsor a category in the
‘New Entrants’ Awards, a programme which
will help recognise year-on-year those who
successfully build a future in the glass and
glazing industry.
6. UP, UP AND
BLOG AWAY
Inside The
Box Marketing is a
passionate believer there
are lessons to be learnt from every industry
and in all areas of society. Taking heed of this,
is something the Fenestration industry should
adopt to avoid the pitfalls of other industries.
Every month, Inside the Box Marketing
publishes a different blog on what is
happening in industry, and society in general.
Blogs have included the dilemma in which
the airline industry finds itself, in terms
of its overall structure and pricing, and
questions what might happen in our industry
if companies continue to undervalue and
undersell their products in the same way.
Other blogs have looked at the importance
of brand and outlined some of the potential
dangers for businesses who do not do what
they say they are going to do, or don’t deliver
what the customer expects based on their
promotional campaigns.
Whilst there is a serious message, the blogs
are also about trying to take a light-hearted
view of things wherever possible. They can be
found on the company’s website.
7. IF THERE WERE NO BEES,
THERE WOULD BE NO FOOD
A single bee has been the symbol of
Manchester since the days of the Industrial
Revolution, and Chris and his wife Vivien
were amongst the first to join a campaign
launched by the Co-operative Group based in
the city to raise awareness of the plight of bees
i n the modern world in 2015.
The Co-op was the first to recognise the
danger that changes to farming, the use of
pesticides and especially the proliferation
of telephone masts as doing to the bee
population.
What people didn’t initially realise, is that
bees are responsible for pollinating 80% of
the foodstuffs we grow and eat each day, and
their rapid and still not reversing decline is
having a major impact on the production of
crops not only here in the UK, but in many
of the countries from where we import our
foodstuffs.
As a part of its activities to raise awareness
of the issue, Inside The Box Marketing works
with the Local Chamber of Commerce
and Industry in Manchester, schools, and
key gardening organisations such as the
Royal Horticultural Society to promote the
importance of growing plants to support the
bee population, and this has also resulted in
them marketing a GIANT
black and yellow
raised planter to
encourage children
to grow supporting
plants.
insidetheboxmarketing.co.uk
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