Clearview National January 2018 - Issue 194 | Page 20

SEVENTHINGS...
Seven things you
didn’t know about...
1. IN THE BEGINNING
Inside the Box Marketing was first
established in 2011 by industry veteran
Chris Globe. For many years previously,
Chris had gained a raft of experience whilst
working for WHS Halo in variety of Sales
and Marketing roles. On establishing Inside
The Box Marketing, he was delighted to be
asked by Liniar to support their marketing
efforts as they began their stellar growth in the
industry.
From the beginning, Chris held a vision
that he wanted to help new, up-and-coming
businesses who had little or no marketing
experience. His aim was always to help
unleash the potential in their products and
services using the skills and knowledge he had
acquired during his 30-years in the industry.
Sticking to the vision and having the
experience to know what companies in
Fenestration need, has enabled the business to
thrive over recent years.
20 » JAN 2018 » CL EARVI E W- UK . C O M
2. WHAT
HAPPENED NEXT
Over the last 12 months,
the business has expanded and
employed an experienced PR Manager to
bring additional resource for ITBM. Stephanie
Tague joined Inside The Box Marketing
after having numerous years of
experience working in marketing
roles for businesses across the
Fenestration industry.
Adding more means to
the businesses has developed
a new dynamic, with the
company now being able to
extend its client offering further.
Previously, Stephanie had developed
skills and knowledge working with hardware,
manufacturing and component companies.
Having the knowledge of how organisations
operate in the Fenestration industry, is a major
benefit to a client, saving time and effort on
their part. Experience is also key to ensure as a
consultant, Inside The Box Marketing is able
to scope out a perfect marketing strategy or
campaign for its clients.
3. ALL ABOUT YOU
Inside The Box Marketing has a diverse
portfolio of clients from across the glass and
glazing industry. Ensuring these clients and
their businesses receive the best from an agency,
it pays close attention to the needs of the client
and their business goals.
‘All About You’ is Inside The Box Marketing’s
strapline and one which it endeavours to
ensure remains at the forefront throughout its
relationship with a client. Take for example
Sheffield based, GQA Qualifications, the main
awarding organisation for the Fenestration
industry. Since appointing Inside The
Box Marketing, it has seen the profile
of its organisation and the number of
partnerships it has formed with key industry
employers rise significantly.
Clients such as Supalite Tiled Roofs and
Truedor from IG Doors with the stellar
products they offer the industry have been
working with ITBM since the outset of
their launch.
4. WHAT’S IN A NAME..?
‘Inside The Box Marketing’ is not naturally
a figure of speech used amongst Marketing
purists. However, when setting up the
business Chris identified a trend in the people
he was working with who rejected ‘thinking
outside the box’.
Determined to get back to basics, he
focussed on using the attributes clients already
had in their business to help promote their
products and services in a simplistic way.
“It was purely a mind-set thing when we set
the business up,” says Chris: “you don’t need
to go off and re-invent the wheel every day to
achieve success; most businesses have already
got everything they need, and it is just a case
of drawing those things out to help them
promote themselves.”