Clearview National December 2019 - Issue 217 | Page 76

MOVERS&SHAKERS
THIRTY YEARS’ HARD
(WARE) WORK
John Crittenden has celebrated thirty years
with the ‘Carl F’ hardware distribution
organisation. On 1st November 1989 he
joined Carl F Petersen as Managing Director.
John Crittenden, Managing Director of
Carl F Groupco celebrates thirty years with
the ‘Carl F’ hardware distribution business.
» HE WENT ON TO
oversee the business through
various changes in group structure
including managing the European
hardware business for Carl F
International and D Line. In
2010, he managed the successful
merger that saw the formation of
the current limited company, Carl
F Groupco. With the support of
his management team, he looks
forward to continuing to grow the
business focussing on core values
of delivery and service.
Since joining the organisation,
John has overseen the company’s
expansion from three people to
over 40 members of staff. During
his thirty years at the helm he has
also seen an increase from 1,000
products to over 7,000 hardware
lines featured in the prestigious
Carl F Groupco hardware
catalogue.
Commenting on significant
milestones since joining the
company, John Crittenden says:
“In 2005 we expanded our
offer and introduced Carl F
direct – this sister company to
our hardware operation is an
e-commerce business supplying
tools for the fabrication and
fitting sector. Five years later, we
successfully merged with Groupco
– this was a major landmark in
the history of the organisation: by
combining forces, we considerably
strengthened our position in the
industry to become a major player
in the UK’s hardware distribution
market.
“Over the years, we have played
to our strengths of technical
support and OTIF delivery
targets. Excellent relations with
leading manufacturers have also
put us in a strong position to
give input into new product
development and to launch
our own brand ranges, most
significantly, SmartSecure in
2016.
“Customers keep less stock
now, which means that we need
to be ever more efficient in stock
planning, provision and delivery.
At the start of my career, the lead
time for a brass window handle
was 32 weeks, now 32 hours is
simply too late: we recognise this
and we focus on delivery.”
www.carlfgroupco.co.uk
More of a Good Thing
Throughout 2019, Endurance has experienced growing
business. It has seen increased demand for its leading
composite doors and unrivalled installer support.
» CONSIDERING THE PLETHORA OF
marketing materials Endurance offers
installers, it’s no surprise that businesses
are flocking to the number one choice for
trade.
From informative leaflets to eye-catching
posters, Endurance’s marketing materials
make it easier than ever for installers to
grow their sales. Even better, installers don’t
need to do anything to benefit from these
materials; Endurance handles it all. If you
want a composite door supplier that offers
more, Endurance is the obvious choice.
To keep up with their increased business,
Endurance has expanded its Marketing
Department. The changes will ensure they
can continue helping installers drive up
sales. At the head of the team, Scott Foster is
remaining in his role as Marketing Manager.
76 » DEC 2019 » CL EARVI E W- UK . C O M
He will continue overseeing and guiding the
business going forward.
Kerri Walker is the newest addition to the
marketing team. She is taking on the position of
Marketing Administrator. She will be continuing
the superior service that Endurance is famous
for providing to their installers. Her specialist
on-call support will be available to all Endurance
customers, co-ordinating the production and
delivery of brochures, sample materials as well as
providing useful online marketing support.
Marketing Executive, Jenny Harris,
is Endurance’s Business to Consumer
marketing specialist. Tasked with generating
large numbers of homeowner enquiries for
Endurance’s Preferred Installer Network,
Jenny’s extensive knowledge of Digital and
Social Media Marketing will also provide a
useful resource for their customer base.
Joining Jenny as a Marketing Executive
is the newly promoted, Hollie Cope. Her
new role focuses on managing the Installer
Network. She will create and provide useful
sales and marketing tools to the network’s
members. She is committed to making it easy
for Endurance’s installers to grow their sales in
the most effective way possible.
Would you like this support from your
composite door supplier? Become an
installer today by emailing marketing@
endurancedoors.co.uk or calling 01652
659259.