Clearview National December 2018 - Issue 205 | Page 6

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Shining a light on dark
night home security
ABS maker urges homewoners to #StayHomeSecure
» » AVOCET HARDWARE, WHICH
produces the most secure Euro cylinder lock
on the market, has launched a social media
campaign aimed at encouraging homeowners
to #StayHomeSecure following the end of
British Summer Time (BST) and the onset of
the dark nights.
Launched at the end of October, the
Brighouse company’s six-week campaign
has been developed in response to a spike in
burglaries over the winter months – a time
that sees burglary rates rise an astonishing 25
per cent.
Research has also shown that Halloween
and Bonfire Night are statistically the worst
night of the year for burglaries.
Derrick Purvis, marketing manager
of Avocet Hardware said: “It’s become a
horrible, but sadly accepted fact that the only
people who look forward to the clocks going
backs are the burglars, who gleefully get back
to work with the kind of enthusiasm the
rest of us normally reserve for the long, light
nights of Spring and Summer.”
“There are though a few simple things
homeowners can do to protect their
properties against unwanted visitors during
the dark nights, and our #StayHomeSecure
campaign will spell these out, while also
giving everyone who follows it the chance
to have a bit of fun and plenty of chances to
win some great prizes – including, exclusively
commissioned campaign artwork.”
The artwork up for grabs features Ollie – a
guard dog forced into early retirement – and
his former nemesis, Kat – an out-of-work
cat burglar. Both have ended up on the scrap
heap following Ollie’s owners’ decision to
install Avocet’s snap secure ABS locks on
their home. The two will be spending the six
weeks of the campaign trying out a variety of
new hobbies in order to fill their now jobless
days.
“Ollie was a great hit during our summer
campaign, and up and coming cartoonist,
Robert Leach has once again excelled himself
with his work for #StayHomeSecure. Those
who get their hands on his exclusive artwork
really will be in luck.”
www.avocet-hardware.co.uk
ERA maintains trusted Secured by Design status
» » ERA, HOME SECURITY SPECIALIST,
has maintained its Secured by Design
license accreditation for a further three
years, reaffirming its commitment to crime
prevention in the home.
Secured by Design (SBD) is the national
police crime prevention initiative which aims
to help people live in a safer society and to
improve the physical security of homes. As an
SBD licensed company, ERA boasts a range
of hardware solutions to meet the appropriate
security requirements in accordance with
the scheme providing peace of mind for
homeowners that ERA products are more than
fit for purpose.
To qualify for SBD accreditation, ERA must
prove that its products are sufficiently robust
to resist physical attack by
casual and
opportunist burglars. The products must be
certified by an independent, third party, UK
Accreditation Service (UKAS) certification
authority. This standard involves initial testing
of products, regular re-testing and production of
audits to ensure standards are maintained over
time as opposed to being tested once only.
Commenting on maintaining Secured by
Design Status, ERA’s Head of Marketing,
Tania Tams, said: “Being able to incorporate
the coveted Secured by Design logo alongside
our many other security-related accreditations,
is very important to us.”
www.eraeverywhere.com
6 » DEC 2018 » CL EARVI E W- UK . C O M