Clearview National December 2014 - Issue 157 | Page 9

INDUSTRYNEWS

City of Water
opens up the
Future of
Roto Frank
»»Roto’s annual press day, held
in the luxury backdrop of Venice, Italy in
November marked a fresh new look at the
way Roto consider their position in the
market place as a supplier of high-security
hardware products.
Roto Frank is a world-wide leading
authority on producing window and door
security hardware, earning credibility from
its humble beginnings, nearly 75 years ago.
Wilhelm Frank was a pioneer of his time,
with engineering ideas which paved out a
generation of new window hardware.
From producing the first industrially
produced ‘Tilt and Turn’ hardware in 1935,
under the direction of Mr Frank, and his
wife, Elfreide who played a major role in
the development of Roto during this time,
the business grew to be the multinational
supplier it is today.
Roto Frank AG, whose head office is in
Leinfelden-Echterdingen, Germany, saw
record net sales of €658 million in 2013.
They employ on an annual average, over
4371 members of staff worldwide, presenting
themselves has a plausible supplier.
But, this accolade hasn’t deterred Roto
Frank from wanting to develop its business
further and understand their customers
better, in every continent they operate in.
At their recent attendance of one of the
industry’s largest trade shows, Fensterbau,
Roto took the opportunity to conduct an
in-depth, professional survey; interviewing
184 visitors from over 10 different European
countries to understand if the show was the
best placed platform to present its business
and products to customers.
The findings, presented at Roto’s Annual
Press Day, by Dr Peter Matuschek, Head of
Department for Political and Social Research,
at Social Research and Statistic Analysis Llc,
proved to be extremely positive overall with
visitors rating Roto’s presence at the show to
be ‘excellent’.

Wishing you a merry
Christmas and a
prosperous New Year

The results also showed, 80% of visitors had
‘felt very welcome’ at the stand, with visitors
spending 43 minutes; longer than usual,
touring on the stand and 18% staying for two
hours. The average hours spent at the entire
show by visitors was 14 hours.
A good percentage, 77%, agreed that the
company demonstrated the appropriate
number of new products at the show and felt
that on whole Roto is in touch with current
market/product trends (92%) and is a forward
looking partner (88%).
In spite of a negative market environment,
Roto hopes to maintain sales volume in 2014
and Michael Stangier CFO, Roto, commented
“Looking forward, we believe that another
year with a positive company trend is highly
likely, and a strong and positive financial
contribution of sales last year, will allow for
further planned acquisitions.”
“Our consistent international strategy,
which has been implemented particularly
forcefully in the window and door technology
markets has again proved successful