Clearview National December 2014 - Issue 157 | Page 5

clearviewNEWS

Clearview’s Hairy Bunch

»»In a month where
the UK has seen a catalogue of
charitable events, members of
the Clearview Publishing Group
have set about to make their own
contribution.

Four members of the publishing
company have chosen to grow
their facial hair in support of
‘Movember’, a promotional
campaign designed to raise the
awareness of health problems
amongst men.
Andy Davis, Tom Cartledge,
Steve Sidebottom and Ian
Wilkinson all ‘downed’ their

shavers to help raise money
and grow a moustache through
November.
Andy Davis, Sales Account
Manager, Clearview commented:
“To be fair, I was persuaded by
my fiancé to take part in the
event. I wasn’t sure if at 40, I was
capable of growing a moustache,
but I decided to show my

support to a family member, who
suffered from Prostate cancer.”
The Movember Foundation has
been set up to hi-light awareness
of men’s illnesses and is supported
by some large corporate branded
companies. The Foundation raised
£20.4 million in 2013.
Visit www.ukmovember.com

Setting goals, the first step in
turning the invisible into the visible
2014 has been a year of accelerated development and growth for the Clearview Group.
»»The Barnsley-based publishing
company produces four flourishing
publications; Clearview, Pro Installer,
Locksmith and Farmers Mart, popular titles
which are recognised and well-received within
the industries they operate. The development
of the magazines during 2014 is a reflection
of the passion shared by co-owners; Steve
Sidebottom, Rob Exley, Ian Wilkinson and
staff.
Under their guidance, the organisation
has seen a prosperous year, investing in larger
premises in Barnsley to cater for the growth in
staff and developing IT systems to support the
growing customer database, helping to offer
customers an efficient experience when dealing
with Clearview.
Steve Sidebottom, Clearview Group
Director reflects on 2014: “I’m thrilled by the
development of the business this year. We have
more than doubled both our sales revenue
and the amount of staff we now employee.
What’s more, we have great staff retention
record and have been very lucky to find new
employees that have fitted in perfectly with the
vibrant atmosphere and ambitious ethos of the
company, all of whom are already going from
strength-to-strength.
“On reflection, the success of this year is
down to a number of factors; an increase
in the number of advertisers, believed to be
brought on by the growing confidence of the
marketplace, and customers investing more
this year in marketing, as well as increased

Wishing you a merry
Christmas and a
prosperous New Year

awareness and perception of our
publications as a result of their
continuous development, leading
to growth in readership.
Rob Exley, Director, Clearview
Group also commented:
“Clearview has introduced and
developed several initiatives over
2014; PRO Installer, a tabloid
Steve, Rob and Ian taking part in the ALSA challenge
style publication and launched
18 months ago specifically for
the installer and builder markets,
increased its distribution network in July to
pleasing to see them becoming successful in
30,000 copies and can now be found in over
their own rights. In fact, Farmers Mart, the
600 trade counters, nationwide.
title which I am actively involved in, has seen
“With the launch of Clearzine last year,
revenue double in 2014.”
Clearview’s weekly online e-newsletter, we
On a more personal note, Clearview has
appointed a Social Media assistant to increase
been happy to welcome not one but two
our presence in areas such as Twitter and
Clearview babies into the world this year,
online. From September, we also introduced
and with Becky Taylor, Features Editor, just
further resources to our editorial department,
announcing she is pregnant with her second
giving us the opportunity to offer expert
baby, there must be something in the water!
guidance to customers looking to promote
Steve, Rob and Ian commented: “We
their businesses through features and
have been careful to build Clearview Group
editorials.
strategically, step-by-step and help develop
“All-in-all the business is looking forward
products and services that effectively report on
to 2015 and beyond, with plans already in
the industries they represent while helping us
place to launch ‘LockEx’, a new exhibition
showcase our clients and their successes. The
aimed pr