Clearview National December 2014 - Issue 157 | Page 13

INDUSTRYNEWS

clearzine helps
achieve MBA
success
»»An industry business
manager has achieved an
MBA, along with university
awards, with a little help from
Clearzine, Clearview’s weekly
online newsletter.
Paul Swift, Area Business
Manager at the Camden Group,
studied at Sheffield Hallam
University and started studying
part-time for his undergraduate
degree. After 18 months,
lecturers recommended he
switch to a Masters programme,
which he accomplished over
the last three years, studying
part-time, whilst working at the
Camden Group.
Discussing studying for his
Master’s degree, Paul said: “It
was difficult, some modules
were very enjoyable such as
marketing, finance and the
international business module
was great as the lectures were
held in Prague, and I got to go
to Prague for the week.
“It was very tough managing
work, university work and my
family. My family sacrificed a
lot; I was always busy and had
to spend a lot of my holiday
time to attend lectures.”
Paul based his dissertation on
the composite door market and
created an online survey which
gathered market data to form
the foundations of his research

paper. However, for the project
to be successful, a vast amount
of feedback, via the survey was
crucial.
Paul approached Clearview
Group, owners of Clearzine
to help him get feedback, and
in June of this year, Clearzine
ran an article advertising Paul’s
survey and explaining its
importance.
Clearzine is the industry’s
first mobile-optimised weekly
e-newsletter and forms part of
Clearview’s online and social
media proposition for both
industry news and advertising.
Distributed to over 14, 000
industry contacts, it was the
perfect way to ensure Paul’s
survey was filled out by a
substantial amount of people.
Paul, who is very grateful to
Clearzine and its readers who
took the time to fill out his
survey, added: “Clearzine’s help
was absolutely key in getting
feedback for my dissertation.
Without Clearzine’s help I
would not have been able to get
the response I needed and the
amount of information and data
required for my project.”
Graduating mid-November,
Paul achieved the highest
mark for a marketingbased dissertation in the
whole university, receiving
the Chartered Institute of
Marketing Award.He has also
achieved the Postgraduate
Student of the Year Award,
awarded by Sheffield Business
School.
For more information on
the Camden Group, visit
www.camdengroup.co.uk
or for more information on
Clearzine, go to
www.clearview-uk.com

Wishing you a merry
Christmas and a
prosperous New Year

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