Clearview Midlands January 2014 - Issue 146 | Page 43

GLASS&SEALEDUNITS

Dedicated to Insulated Glass
In recent years the focus at Thermoseal
Group has changed from distributor to
manufacturer. In light of this, the Group
has revisited the brand image.
Samantha Hill, Marketing Manager at
Thermoseal Group discusses the introduction
of a new strapline and branding strategy
for the Group – ‘Dedicated to Insulated
Glass’…
“Thermoseal Group started out as a
Birmingham-ba sed business supplying glass
machinery to sealed unit manufacturers back
in 1979. Its initial major success was the
introduction of one of the first hopper-fed hot
melt machines used to apply secondary sealant
to double glazing units. The Group quickly
developed a reputation as a supplier of quality
machinery backed up with industry-leading
customer support. The next major decision
for the organisation was to supply insulated
glass sealed unit components sourcing
quality components from selected worldwide
suppliers. With a strong grasp on market
requirements and the ability to negotiate
suitable rates of supply, this part of the Group

To read more, visit www.clearview-uk.com

grew to become Thermoseal Group’s core
business with over 1,500 components on
offer. The Group’s first manufacturing venture
was the purchase of Perma Led adhesive
lead company in 1999. This proved to be a
successful addition to the Group’s product
offering.
“Until recently, we were proud to promote
ourselves as the UK’s leading supplier of
insulated glass sealed unit components.
However, in the past few years Thermoseal
Group has again opted for a major strategic

change - to become a manufacturer of warm
edge products prompted by changes in
regulations, which have brought about an
increasing demand for more energy efficient
windows.
“To meet this demand we initially supplied
a high quality European leading product Thermix warm edge spacer. The Group then
embarked on an extensive research project
to manufacture high performance industryleading products. With investment in excess
of £5 million to set up a rapidly expanding
manufacturing base, as well as a growing
injection moulding division, we are now a
leading UK manufacturer of warm edge spacer
bars and accessories.
“I for one am proud to work for a British
manufacturer and am proud to have seen the
major growth and manufacturing development
at Thermoseal Group in my time here, but it
is the professionalism and dedication behind
the scenes that has led to the re-branding.
We are now far more than a supplier to the
insulated glass industry. We are dedicated to
its future.”

JAN 2014

43