Movers & Shakers
Phil Parry Joins Eurocell as Profiles Commercial Director
» PHIL PARRY HAS REJOINED THE UK’ s biggest manufacturer and recycler of PVC-U windows and doors, Eurocell, as its Profiles Commercial Director.
Phil originally worked at Eurocell from 2003 to 2014, during which time he played a key role in the introduction of Window Energy Ratings, becoming an internal subject matter expert alongside leading on testing, standards and compliance.
Phil most recently held the position of Technical Director at Epwin Window Systems, and has previously held similar
roles at aluminium extrusion specialist Garnalex and extruded PVC-U profiles manufacturer Synseal Group.
In his new role, Phil will lead Eurocell’ s Profiles team, drawing on his 25 years of technical and market experience in the fenestration industry.
He will drive the team’ s focus on customer-led innovation, working directly with fabricators, testing houses, regulatory bodies and key stakeholders to identify system improvements and develop products that are technically superior,
more efficient, and deliver real benefits to the market. Eurocell has championed these practices for decades, with systems like Logik and Modus a testament to that innovation.
www. eurocell. co. uk
New chair appointed to GAI community committee
» ANDY MATTHEWS, HEAD of sales for the UK and Ireland at HOPPE( UK), has been appointed executive chair of the Guild of Architectural Ironmongers( GAI) community committee.
Andy has worked in the architectural ironmongery sector for 40 years and has been involved with the Guild for more than half of that time. He became chair of the
Andy Matthews Karen Nelson Donna Wallis
Midlands branch in 2006 before becoming national chair of the Institute of Architectural Ironmongers a few years later. He is currently a member of the GAI’ s executive board.
“ One of my main areas of focus will be how we make our industry more attractive to the next generation,” says Andy.
“ I also want to use my experience to reinvigorate the community elements of the Guild. The community committee will be looking at creating new
CPD materials that provide wider business training on things like commercial sales skills and networking on social media.”
Donna Wallis, BDM at HOPPE( UK), has been appointed the GAI’ s South East Hub Ambassador. Her colleague Karen Nelson, also a BDM, has served as the Midlands Hub Ambassador since 2015.
www. hoppe. com
Long-Serving Sales Team Drives Trust and Continuity
» FREEFOAM BUILDING PRODUCTS has built its reputation not only on product quality and innovation, but on the strength, stability and experience of its sales team. Across the UK, long-serving team members have helped create trusted relationships with independent stockists, builders’ merchants, housebuilders and specification customers over the last two decades.
That longevity is evident throughout the business. In January 2026, Freefoam celebrated major milestones for three senior sales leaders: Richard Jackson, Carl Rutter and Simon Parrott, who together represent 65 years of service with the company.
In the sales team, George Langley joined Freefoam in 2012 and has worked across a variety of regions in the East, South and currently continues to support customers across the Midlands.
James Wood, who started in 2008, has seen his role evolve from Area Sales Manager to Northern New Build and Scotland Key Accounts Manager, reflecting
both his experience and Freefoam’ s growth.
Simon Parkes, with the company since 2016, has moved from North East Area Sales Manager to Business Development Manager, helping customers identify opportunities, work with key merchant accounts and drive year-on-year growth.
www. freefoam. com
CLEARVIEW-UK. COM NOVEMBER 2026
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