National Home Security Month
Making Security Part of the Conversation
As National Home Security Month returns this October, Scott Foster, Group Marketing Director at Endurance ®, whose brands include Endurance ® Doors and Endurance ® Aluminium, looks at the opportunity for installers to help homeowners understand what really makes a secure window or door.
October marks National Home Security Month, an annual campaign that has spent more than a decade encouraging homeowners to take a closer look at how well their properties are protected.
Its timing is no coincidence. As autumn sets in, the clocks go back and evenings become darker, home security inevitably moves higher up the agenda. Homeowners are more likely to think about outside lighting, alarms, cameras and whether their doors and windows are really as secure as they assume.
The number of burglaries might have fallen considerably from the levels seen several decades ago, but sadly, the numbers are still worryingly high. The latest Crime Survey for England and Wales estimates that there were 2.6 million theft incidents in the year ending March 2026.
For our industry, National Home Security Month therefore presents an opportunity. Not to frighten homeowners into replacing perfectly serviceable products, but to have a more informed conversation about security and, importantly, what they should actually be looking for when choosing new windows and doors.
For installers, that conversation can also help demonstrate the real value behind a premium product.
A complete approach Home security has changed significantly over the years. Cameras, video doorbells, smart alarms and mobile-connected technology have given homeowners more ways than ever to monitor their homes.
All have a role to play, but the physical security of the building itself remains fundamental. A camera may show somebody approaching a property, but ultimately it is still the windows and doors that provide the physical barrier between them and the people and possessions inside.
That means that security can’ t be reduced to one piece of hardware. A genuinely secure door relies on the strength and construction of the slab, frame, glazing, locking system, cylinder and hardware all working together – and the same principle applies to windows.
This is where installers can add real value.
Consumers may not have heard of terms such as PAS 24, Secured by Design or multipoint locking before buying a new window or door. An installer explaining not only what they are, but also what they mean in practical terms, turns security from a technical specification into a tangible homeowner benefit.
Ultimately, what homeowners are buying is peace of mind: being able to lock their door at night, leave for work or go away for the weekend without questioning whether their home and property is properly protected.
At Endurance ®, this thinking sits naturally within our wider Elevate Every Day philosophy. Our aim is to create products that improve how people experience their homes – making them more beautiful, comfortable, practical and enjoyable, but also more secure. And for our Installer Partners, that means providing products with benefits they can clearly demonstrate to their customers.
Security with a purpose
For an Endurance ® composite front door, security begins with a 48mm solid timber core constructed from 17 engineered timber laminates, creating strength and rigidity throughout the door.
That inherent strength is complemented by ABS Master locking cylinders, developed to resist recognised methods of
attack including snapping, picking, drilling and bumping. Active Snap Protection is designed so that, if the cylinder is attacked, a hidden locking mechanism activates, keeping the lock secure thanks to the inner part of the lock engaging and keeping the lock in place.
This is innovation with a clear purpose- the value to a homeowner isn’ t the technology itself, but the additional protection and peace of mind it provides.
Selected doors from the Endurance ® range can also be specified to meet Secured by Design requirements, with the compliant specification tested to PAS 24:2022 and incorporating the ABS Master locking cylinder, laminated glazing and letterplate cowl.
Again, the homeowner doesn’ t necessarily need to understand every element of the test. What matters is the reassurance of knowing that the complete door has been designed and independently tested with attempted forced entry in mind.
For Installer Partners, being able to explain the difference between simply calling a product‘ secure’ and demonstrating the construction, hardware and independent testing behind that claim is an important part of selling the value in a door, rather than competing on price alone.
60 OCTOBER 2026 CLEARVIEW-UK. COM