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» PURPLEX MARKETING, the specialist construction and building products marketing agency, has expanded its partnership-led growth strategy with Commercial Director Sam Cross taking on an enhanced role focused on developing strategic industry partnerships.
Sam, who has been with Purplex for 17 years, will continue in his role as commercial
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director while leading the agency’ s growing network of partnerships with manufacturers, trade organisations, accreditation schemes and industry bodies across the construction and glazing sectors.
The move reflects increasing demand from suppliers and trade organisations seeking to support their customers with professional marketing, lead generation and business
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growth – without the resource or infrastructure to deliver these services in-house.
Sam commented:“ Across the construction and building products sector, we’ re seeing more suppliers and trade bodies being asked by their customers for help with marketing and lead generation.
“ My role is focused on building partnerships that allow them to support their
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customers’ growth in a meaningful way. When B2B suppliers, fabricators or trade members grow their businesses, it drives increased demand back through the supply chain, so everyone benefits.”
www. purplexmarketing. com
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0113 277 8722 |
sales @ morleyglass. co. uk |