STRONG FIRST YEAR FOR STEEL-LOOK RANGE | ||
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» LEADING FABRICATOR Affordable Windows Group( AWG) is celebrating a successful first year for Decorio, its steel-look aluminium window and door brand.
The range, which was showcased at 2025’ s FIT Show, has exceeded revenue expectations since its launch in late 2024. Addressing increasing demand for industrial and art-deco aesthetics, Decorio’ s collection spans external windows and doors through to internal screens and partitions.
The blend of heritage steel aesthetics, excellent thermal performance, and minimal sightlines has garnered positive responses from Decorio’ s trade partners.
Head of Marketing for AWG, Amelia Gaughan, commented:“ Decorio really stole the show at our 2025 FIT Show exhibition, and the response from our trade partners has validated our decision to expand our heritage offering into aluminium.
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“ Our installers told us they needed a reliable steel-look option at competitive trade pricing, and Decorio has filled that gap in the market.”
Decorio was introduced as a sister brand to AWG’ s established Timberlook range, which offers heritage-style uPVC windows and doors. Together, these two ranges provide trade partners with the flexibility to offer both timber-look and
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steel-look designs suitable for virtually any heritage or contemporary installation.
Gaughan added:“ Offering both our Timberlook and Decorio ranges means that our installers can handle virtually any project. It also gives the installer the opportunity to upsell without any hassle or reliance on multiple suppliers. Whether the initial enquiry is for Timberlook or Decorio, many homeowners choose to complement their external windows and doors with the Decorio Internal Collection, creating a stylish look throughout the home- and adding even greater value to each sale.
“ Staying responsive to market demand and installer requirements remains our priority, so we look forward to adapting and evolving our Decorio range over the next year and beyond.”
For more information about Decorio or to become an installer partner, please visit www. decorio-doors. com or email sales @ decorio-doors. com
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