FIT Show Review
FOCUS ON MARKET LEADING INTEGRATIONS
Ab Initio is celebrating its 30th anniversary by showcasing market leading integrations with WhatsApp, Tommy Trinder, Windowlink and PricePoint highlighting the collaborative flexibility which give AdminBase CRM users even greater competitive advantage.
Incorporating WhatsApp into its AdminBase system an industry first – a move that is already proving to be a game changer for installation businesses. Just like the SMS messaging facility the company has offered for several years, using WhatsApp in AdminBase centralises all messages sent and received via the messaging service. With full connectivity, customer service personnel have access to the most up to date information on a customer or project at any one time, allowing them to respond to calls efficiently, and offer a more personal service.
“ There’ s a familiarity to WhatsApp that will make visitors to our stand feel immediately comfortable and at ease during demonstrations,” said Ab Initio’ s director Rhonda Ridge.“ One of the most important elements of the sales process is communication, and the WhatsApp integration brings all the different elements together in a way that everyone already uses every single day.”
Not content with one industry first integration, visitors to the stand will also be given insight into the benefits of Ab Initio’ s second integration with the popular industry quotation software, Tommy Trinder. This integration enables users of the AdminBase CRM system to collate supplier information from different sources to produce one, simple professional quote.
“ The Tommy Trinder addition makes it easy to tweak design choices to help close the sale sooner,” said Rhonda.“ With a similar ethos of ease of use and helping customers to get ahead of the competition, Tommy Trinder is a great fit for AdminBase, and its popularity among visitors to the show was a real bonus when clarifying the overall commercial benefits of using the AdminBase CRM system.”
Integrations have clearly been the theme for Ab Initio, as it celebrates its 30th anniversary at the show. The company announced yet another hook up with the established industry software expert, Windowlink.
“ In 2022 we linked up with PricePoint, and the success of that set a precedent for collaborating with fenestration software providers who complement our drive for quality customer service and outstanding performance,” added Rhonda.“ Our own customer base loves our different features – whether that is the ground breaking Taskboard card tool which helps them track sales, or our electronic signing features. Whatever their preferences, the flexibility of AdminBase has grown exponentially to accommodate a wide range of preferences.”
Perhaps the biggest buzz for Rhonda and her team is the fact that 2025 marks the company’ s 30 years in business.
“ When you consider how much technology has changed over the last 30 years, it is no mean feat to maintain that market leading position – yet here we are,” said Rhonda.“ A big part of that is the amazing commitment that is demonstrated by our team, who all have a passion for AdminBase that drives the energy to continuously improve its functionality and customer experience. This has helped us stay ahead of the competition and continue to deliver an exceptional product that helps our customer’ s run their own businesses.”
www. abinitiosoftware. co. uk
56 JUNE 2025 CLEARVIEW-UK. COM