Clearview 281 - April 2025 | Page 92

Conservatories & Extensions

TV AD REACHES FOR THE SKY

» FROM SATURDAY 1ST March, a brand new hup! TV advert will be shown on prime Sky channels, Sky Atlantic and Food Network to promote the revolutionary building system to targeted homeowners.
Featuring Laura Jane Clark, hup! Brand Ambassador and star of BBC’ s Your Home Made Perfect, the advert shows Laura within a stunning hup! extension, explaining how quick and simple a hup! build can be. The advert finishes with a call to action that encourages homeowners to visit the hup! website where they can find their nearest hup! installer and find out more about the system.
Commenting about this latest phase in the development
of the hup! brand, Ultraframe Marketing Director, Alex Hewitt, said:“ Since its launch several years ago the hup! brand has gone from strength to strength and the launch of our TV ad is an exciting phase in its development. The aim of the ad is twin fold – to increase brand awareness and also to generate high quality leads from homeowners
that have been profiled to fit our target market to pass to our installers. Laura is extremely passionate about hup! and this really comes across in the advert which we hope will prove to be a huge success across the coming months as it is aired.”
Laura Jane Clark was announced as the Brand Ambassador for hup! in late 2023
and is a huge advocate for the system. A successful architect, Laura admires the system for its high level of technology that brings strength and simplicity to any build. Commenting about hup!, Laura said:“ With the hup! system, I’ ve been totally blown away by the engineering behind the whole thing. The detail that’ s gone into every single detail shows just how brilliant the quality of this system is – it’ s completely unsurpassed. The hup! system is so light and slim, but it’ s just as strong – if not stronger – than a normal brick wall. hup! is so perfectly engineered and it’ s a great solution to extend your home.”
ultraframe-conservatories. co. uk

EUROCELL ADDS LINDAB AND HARGREAVES GUTTERING PRODUCTS TO ITS RAINWATER RANGE

» EUROCELL HAS FURTHER expanded its rainwater product range, now supplying Lindab and Hargreaves guttering, downpipes and associated products, as it aims to offer the complete choice of home improvement products for trade customers throughout the UK.
Eurocell’ s addition of Lindab steel guttering and Hargreaves cast iron guttering to its product range, makes it a comprehensive supplier of steel, cast iron and PVC-U rainwater products, enabling Eurocell customers to work on projects across a broader range of properties and requirements.
Customers now have access to both Lindab and Hargreaves ranges of guttering solutions exclusively online- with orders delivered straight to site.
Speaking on the addition of the two ranges, John Boseley, Head of Category at Eurocell said:
“ Expanding our rainwater products to include Lindab steel and Hargreaves cast
iron guttering reinforces our commitment to providing the widest choice of high-quality rainwater solutions for trade customers. By broadening the materials we can offer, we ensure that trade professionals can find the right rainwater product for any project.
“ Requirements for home improvements are becoming more diverse than ever, as home and property owners want products that suit their needs and the look they are going for. Which is why it’ s vital that we continue to grow the choice we have on offer.”
Eurocell offers a comprehensive range of high-quality roofline and rainwater solutions, designed to provide long-lasting protection of any property.
The product portfolio includes durable PVC-U fascia boards and soffits and an array of guttering profiles, such as ogee, half-round, and deep-flow- along with downpipes and essential drainage components, all engineered for superior water flow and durability. Products are available in a variety of colours and materials.
Trade professionals can sign up for a Eurocell Trade Account, unlocking perks such as fixed pricing and credit options across all branches, ensuring seamless and cost-effective purchasing nationwide.
Derbyshire based Eurocell is the leading UK manufacturer, distributor, and recycler of PVC-U windows, doors and building products with over 200 branches across the UK. It also offers a wide range of products for home renovations and new build projects under a single brand, including more than 10,000 products across garden rooms, extensions, decking, fencing, roofing, rainwater, interior and exterior cladding and much more.
www. lindab. com www. hargreavesfoundry. co. uk www. eurocell. co. uk
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