SUNNY ATTLAS , MANAGING DIRECTOR

high-specification front doors

in the UK today , is looking

forward to 2025 with great

optimism ; due to a surge in

sales in 2024 .

Composite doors still

remain the ‘ go to ’ option for

the majority of homeowners

and that ’ s how it should be ,

in theory , it ’ s an ‘ easy win ’ for

installers . They ’ re relatively

quick and easy to fit , but as

we know in practice though

composites can cause

installers a big headache , with

warping and bowing leading

to time consuming and costly

call-backs and unnecessary

reputational damage .

Last year saw the continued

growth of aluminium

becoming the go-to material

for homeowners looking to

change their windows . The

same can now be said for front

doors as well , and the main

reason for that is the price

point which has now made

aluminium front doors more

affordable for more people .

And that ’ s what Attlas Doors

wanted to address by bringing

a high-quality , entry-level

aluminium door to market . One

that is competitively priced and

will compete against high end

composite doors , benefitting

from the shift towards more

robust aluminium solutions that

offer a premium , contemporary

aesthetic , strong thermal

performance and above all ,

the guarantee that they will only need to be fitted once .

The opportunity to upsell to aluminium has never been greater . The question we think installers should be asking their homeowner customers is , why would you spend such a considerable amount of money on a composite door , a product that has a history of door slabs that split , that warp and discolour , when for just a fraction more you could have a superior aluminium entrance door and all the strength and durability that comes with it .

We know that aluminium , and aluminium style doors , have increased in popularity , we ’ ve even seen some composite manufacturers try to emulate aluminium with smooth skins , but for some consumers they have remained out of reach , the cost has been prohibitive . An Attlas door has the weight , the premium look , feel and performance of aluminium ,

but consumers don ’ t have to break the bank to afford it and installers can sell them with confidence because they don ’ t bow or twist .

Unique to Chigwell Trade , the Attlas entrance door has been developed through the company ’ s experience with aluminium fabrication , specifically with the Smart Aluminium system . Featuring an insulated door panel , polyamide thermal barrier and constructed using 1.5mm powder coated aluminium sheets bonded to a Bre A + rated expanded panel polycore , Attlas doors deliver U values between 1.0 and 1.4 W / m 2 k .

Supplied with premium , multipoint locking systems as standard , the Attlas range has been tested to exceed the requirements of PAS24 and Secured By Design , and offers a 10 year guarantee on hardware . Available in a range of styles , there ’ s also a 25-year guarantee on colour finish ,

with three standard colours – grey , black and white – and all RAL colours available to order . Customers can also opt for a Marine grade finish if required .

When we launched Attlas Doors in 2023 the response was fantastic . That ’ s down to the quality and price point of the product , but also the fact that we can offer very competitive lead times and a bespoke , online configurator . Users can design and order their door in just a matter of minutes and that ’ s gone down very well with customers . The configurator provides a very slick and simple way of ordering , but the nature of these doors , as a premium offering , means they also lend themselves very well to a showroom , where homeowners can see them and ‘ feel ’ the difference compared to a composite .

We have a number of partners , located nationwide , with very attractive showrooms and Attlas is proving to be a big success . We know that this is due to the growth in popularity overall of aluminium and that the demand for higher end products continues to be relatively strong ,” he continues . Ultimately , the cost of installing a composite or an Attlas door is the same , but for just a few hundred pounds more you can have an entrance door that looks and feels superior , with great performance and it will never split or bow . It ’ s a win-win for installers and homeowners .

www . attlasdoors . co . uk

16 JANUARY 2025

CLEARVIEW-UK . COM