INDUSTRY NEWS
included a complete takeover of one of the entrances at the NEC , an interactive ‘ selfie ’ competition , and live demonstrations of its lantern roof and flat rooflight on the brand new ‘ Installer Hub ’. Marketing director , Sioned Yates said : “ We are truly delighted to win the ‘ most creative campaign ’ award . While Whitesales is a staple brand in the roofing sector , we are much less known in fenestration . We knew we had to stand out in order to get ourselves noticed , and we did this through our exclusive members club themed stand with its lively bar and jazz DJ ; through the vibrant branding of Hall 11 and Whitesales lanyards ; through our inclusion in the installer hub where we demo-ed our new skyvu lantern and popular em . glaze flat glass rooflight ; and our hugely popular jazz-themed party on late night Wednesday .
“ We ran our ‘ We Go Above ’ marketing campaign which communicated our products and service offering , and helped us drive visitors to FIT . Through social , PR , direct mail , and advertising , we were able to create a buzz before and during the show that ultimately helped put the brand firmly on the map . Having great synergy with the fantastic FIT Show team right from the first discussions about stand space options was the thread that pulled all our efforts together and I believe is what makes FIT Show so much more of a family dynamic than other industry trade shows .”
Morley Glass , who drew and converted the highest number of visitors to FIT Show , was recognised as the overall winner in the ‘ best use of social media ’ category . The campaign was prevalent across all channels , with a strong emphasis on Instagram , which has grown in popularity exponentially across the industry over the last 12 months . Marketing assistant , Charlotte Gilbert said : “ We ’ re buzzing to have bagged the award for ‘ best use of social media ’, which completes a running streak for us at FIT Show 2023 , having won the prize for driving and converting the most visitors in our category . We pushed our campaign far and wide using social media , with Instagram proving to be a strong channel for us this year . We ’ re excited to start the ball rolling with our 2025 campaign !”
Quickslide , one of the industry ’ s leading manufacturers and suppliers of double glazing , windows , and doors , were highly commended in the ‘ best use of social media category ’. Marketing manager , Sandra Berg said : “ FIT Show is all about developing relationships , and our use of social media is no different . We used ( and still use ) our social media channels
to humanise the Quickslide brand and to connect with people before , during , and after the show , and I ’ m pleased that our efforts have been recognised .”
Speaking about the awards , FIT Show event director , Nickie West said : “ Congratulations to all of our marketing award winners . The standard of entries was extremely high , with our exhibitors pulling out all of the stops to deliver first class campaigns for our tenth anniversary event . What better way to mark a decade of FIT Show ?
“ We take our exhibitors on the FIT Show journey with us , from the moment they sign up to exhibit right through to after the show . The brands that fully embrace this process get the best return on their investment from exhibiting .
“ Thank you so much to each and every one of our exhibitors for setting the bar so high , this is one of the key success factors for FIT Show , and why it continues to be the UK ’ s number one event for the fenestration industry .”
FIT Show is the UK ’ s leading trade show for the window , doors , glass , hardware , components and roofing industry . FIT Show will return to the NEC , Birmingham from 29 April - 1 May , 2025 .
www . fitshow . co . uk
CLEARVIEW-UK . COM OCTOBER 2023
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