INDUSTRY NEWS
FIT SHOW 2023 MARKETING AWARD WINNERS ANNOUNCED
FIT Show organisers have announced the winners of its 2023 marketing awards , with five industry brands taking home trophies across three categories .
The marketing awards were open to all FIT Show 2023 exhibitors and focused on their campaigns for FIT Show ’ s tenth anniversary event which took place at Birmingham NEC from 23-25 May .
A panel of independent judges were invited to review the entries , with the following brands receiving recognition for their campaigns :
• FIT Show 2023 - Overall Best Marketing Campaign – Winner - MACO
• FIT Show 2023 - Overall Best Marketing Campaign – Winner – Made for Trade
• FIT Show 2023 - Most Creative Campaign – Winner – Whitesales
• FIT Show 2023 - Most Creative Campaign – Highly Commended - MACO
• FIT Show 2023 - Best use of Social Media – Winner – Morley Glass
• FIT Show 2023 - Best use of Social Media – Highly Commended – Quickslide
The judges were unanimous in their decision that there should be two winners for the ‘ overall best marketing campaign ’, with MACO and Made for Trade both taking home trophies for the top spot .
Made for Trade ’ s ‘ FASTER2FIT ’ campaign was cleverly executed to incorporate the launch of the new Korniche Flat Rooflight . The brand was heavily involved in FIT Show ’ s new Installer Hub live demonstration feature and brought along its new brand ambassador , Mark Millar to maximise engagement .
Alongside its physical presence at the show , two members of the Made for Trade team completed a 202-mile charity bike ride from its headquarters in Billingham to the NEC , Birmingham raising over £ 22,000 for Cancer Research . Marketing manager , Ian Bousfield said : “ The FASTER2FIT campaign was a true team effort , the messaging keyed in perfectly with the Korniche brand and product USP ’ s , the efforts of Leigh Greenwood and Chris Wann taking on the challenging bike ride made this campaign possible alongside the support of the FIT Show team . The engagement and exposure achieved , better than we could have hoped for and the generosity shown by the industry simply outstanding , raising so much for Cancer Research UK .”
Door and window hardware experts , MACO scooped a win in the ‘ overall best marketing campaign ’ as well as being highly commended for ‘ most creative campaign ’. MACO launched its INSTINCT By MACO , the first domestic door lock to reach space , at FIT Show . Its impactful MACO Innovation Tour , which travelled across Europe , saw the truck land at
FIT Show , forming a pivotal part of its campaign and presence at the show .
Speaking about their double award win , MACO marketing manager , Mark Enderby said : “ Winning the high commendation award for creativity alongside the overall best marketing campaign from the industry leading and flagship trade show ( FIT Show ) is a real honour . A true testament to the commitment in innovative thinking , pushing creative boundaries , and delivering messages in engaging ways that we are really proud of . Thank you to everyone that really engaged with the campaign across the last year and visited us at the FIT Show which was our most successful show to date .”
FIT Show first timers , Whitesales received the award for ‘ most creative campaign ’ with a show stopping debut that
18 OCTOBER 2023 CLEARVIEW-UK . COM