Clearview 263 - October 2023 | Page 114

Business News

COMMERCIAL ADVANTAGES

» EPWIN WINDOW SYSTEMS HAS comprehensive Commercial Training launched an enhanced Approved
Programme is available that covers various Commercial Partner ( ACP ) scheme that modules including commercial law and will add even more value to commercial site management . Whilst Commercial fabricator members .
Market Reports and a quarterly Approved
The ACP scheme starts with exclusive Commercial Partner newsletter helps access to all Epwin Window Systemsspecified systems : Optima , Spectus and opportunities .
keeps fabricators up to date with market
Stellar , each with their own distinctive
To further support marketing efforts , qualities and built on a combination of customers ’ projects can be promoted proven design pedigree and technical across key press titles and specification advantages . There is also a free Barbour directories . And to help promote their ACP ABI licence so fabricators can research , status , members can use the dedicated logo apply and track construction projects and certification and feature on the Epwin across their region and sector .
Window Systems ’ ACP portal .
There is assistance with tendering and Epwin Window Systems has impressive PQQ writing to help fabricators submit credentials in the commercial sector , with compelling bids . Full technical support 50 years of experience and 10 + years of for commercial project is included too , partnerships with several local authorities , covering survey , design , drawing , structural calculations , stakeholders ’ meetings , ers . It ’ s also a business with an unwavering
housing associations and private develop- and on-site installation . commitment to sustainability . To help fabricators keep their finger Gerald Allen , Head of Marketing at on the pulse and build their skills , a Epwin Window Systems , said : “ Our wealth
of experience , knowledge and product quality is recognised and respected in the commercial sector . When you partner with Epwin Window Systems , you have the peace of mind that you are choosing a strong and reliable partner with unrivalled expertise .
“ Our commitment to sustainability is front and centre across all our business practices which gives our ACP members a further advantage .”
The enhanced ACP scheme is now open to fabricators that meet a strict entry criteria in order to maintain the highest standards . To join the scheme , contact Epwin Window Systems today .
www . epwinwindowsystems . co . uk

Record conversion rate

» SHERBORNE , LEADING windows and doors specialists in Hampshire , have achieved record-breaking success in converting 90 % of their website enquiries to leads following their partnership with leading full-service home improvement marketing agency Purplex .
The four-year partnership between Sherborne and Purplex has resulted in a range of digital marketing activities , including a website redesign and increased brand awareness through strategic SEO , email campaigns , PPC and link building .
Thanks to this , Sherborne has seen a 66 % increase in website users alongside an impressive 135 % increase of organic user growth since 2021 . With many of their website enquiries converting to successful sales leads , 2023 has been a brilliant
year of growth for the company as they continue to triumph over industry challenges .
Chris Long , founder and director , believes their commitment to great service is the cornerstone to Sherborne ’ s success , and this extends to their online platform .
He comments : “ As a team , we ’ re thrilled with this amazing result . In response to the tough market conditions , it made sense to focus on our website to guarantee we had a fantastic online presence for prospective customers .
“ It ’ s been wonderful working with Purplex who are so closely aligned with our commitment to quality service . With their support and expertise , we now have a digital marketing strategy which has delivered fantastic conversion
rates . We ’ re thrilled that Purplex has helped spread our message as widely as possible and generate a series of leads for us .”
Andrew Scott , founder and managing director of Purplex , said : “ Sherborne ’ s record-breaking conversion rates are testament to the power of an expert-led , consistent digital marketing strategy . Despite the various difficulties affecting the home improvement sectors , marketing should still be a
priority for business owners and this is a great example of how it can be utilised to spearhead business growth .”
Founded in 2004 , Purplex has grown immensely over the last two decades and now employs over 100 members of talented marketers who implement the best strategies for hundreds of businesses operating across the home improvement industry .
www . purplexmarketing . com
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